Email Design Systems are not only reusable HTML components with all the clear brand and design guidance needed to create awesome email. They provide a world to create high-quality, on-brand emails that can be made by anyone, at pace and scale, and without risking any branding mistakes.

They empower your team to make the best email they can. But how do you go about creating this system? Where to start?

The team at SparkPost’s Taxi for Email has got you covered. We’ve taken all you need to know about creating your very own Email Design System and put it into 5 steps. And it’s not some abridged guide, this has everything you need to know!

This guide covers:

  • What an Email Design System actually is
  • How to structure them
  • How they benefit you and your team
  • The creation process behind them, from the research stage to post-launch