8 Essentials of Effective Emails

The tools and data available to email marketers today is amazing. But none of it will help if you approach campaign planning like it’s still 2012… or 2009… or before. Email marketing best practices and compliance rules are changing fast! Those that get it are winning in big ways. Modern approaches to email marketing are revolutionizing ROI. In “8 Essentials of

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AI in the Inbox

Rise Above Inbox Noise with AI In this joint webinar from Blueshift and SparkPost learn how forward thinking marketers are putting AI in the Driver’s Seat to obtain superior results from their marketing — igniting engagement and driving repeat conversions throughout the customer lifecycle. This webinar is for marketers, strategists, and product managers looking to

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Beyond the Click

Mapping your customer’s email experience is incredibly important to delivering targeted, personalized emails. In our upcoming webinar, hear how Zillow approaches email, and how they’ve scaled deliverability to deliver maximum user engagement with SparkPost and Iterable. In “Beyond the Click: Essential Email Metrics That Drive User Engagement” you will: Learn how Zillow’s approach to email

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Bulletproof Your Email Security

The Email Security Threat Is Real Email is the top vector for attacks by bad actors around the world. Phishing and spoofing are real threats to your company’s information security and brand reputation. But there are concrete steps you can take to improve your email security. Join SparkPost’s CISO, Steven Murray, and ValiMail’s CEO, Alexander Garcia-Tobar, to learn

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Contextual Marketing 101

Demographic data doesn’t get you anywhere close to your customer anymore. Today it takes knowing what they respond to, how they communicate — even how they feel on a given day — to create a revolving, uninterrupted company or customer conversation and advance ROI. Get your marketing on the right path now and avoid playing

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Email Design & Deliverability

Transactional emails are a marketing sweet spot for organizations that correctly seize the right moments to create personal, profitable experiences. But when done wrong, opposite is true. A transactional email that is out of sync with a recipient’s preferences or their sentiments about your brand can fall flat, burn budgets—and even spell disaster. Our experts give you key design tips

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GDPR Affects Email Worldwide

GDPR Affects Email Worldwide

The European Union’s General Data Protection Regulation (GDPR) is presenting compliance challenges for companies across the globe. It applies to nearly all organizations processing the personal data of EU residents and affects previously collected personal data too. With May 25, 2018 just around the corner, organizations should prioritize where to invest their efforts and resources

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How to Sell More with Email

Retail’s evolved. So has email. Connected consumers expect 1:1 personalized engagement at every digital touch-point (email, mobile, web), and batch-and-blast messaging just won’t cut it. So how do you give your customers the experience they expect, and where do you even start? Join email pro, Tom Mairs, Lead Global Solutions Specialist at SparkPost, as he

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Hybrid Cloud Email 101

SparkPost can combine the best of the cloud with the existing footprint of on-premesis investments. Here are five use cases when a hybrid cloud email approach makes a lot of sense. Join us for a no-nonsense discussion of hybrid cloud email delivery and learn the benefits of combining the flexibility of a cloud environment with the control of

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