Email 101 for Financial Services

Email is indispensable to Financial Services and with ongoing changes in regulations and security protocols, it’s more important than ever to understand the impact of email communications and ensure they’re reaching customers. This ebook is designed to help Financial Services and FinTech companies improve the ROI of email operations with examples and recommendations specific to

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Email Strategies Worth Investing In

Email is the workhorse of financial services communications, but developing a sound email strategy that caters to different phases of the customer journey is often overlooked. Financial Services businesses need to be strategic about their communications and goals of those emails in order to engage and retain their customers in addition to marketing new products

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2019 European eCommerce Trends

In Q1 of 2019, WBR Insights, SparkPost, PFS, and SheerID surveyed 100 Directors of Commerce from across Europe to find out more about the challenges they face and the innovative solutions they bring to the table. The survey was conducted by appointment over the telephone. The results were compiled and anonymised by WBR Insights and

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How SaaS Companies Use Email to Improve User Engagement

Have you ever purchased something and then scanned your inbox for the order confirmation email only to find it hasn’t arrived? Or how about when you try to reset a password and find yourself hitting the refresh button incessantly because the password reset email hasn’t arrived in nanoseconds as you expected it? These are just

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Transactional Email Benchmark Report 2018

Transactional Email Benchmark Report

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The New Rules of Email Deliverability

The New Rules of Email Deliverability in 2018

A field as complex as email deliverability doesn’t stand still. Some common practices of the past have become less effective or even outright counterproductive, while new ideas and approaches are creating opportunities for senders to rise above the noise. That’s why SparkPost’s team of email experts put together this guide to help you get up

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The Product Manager’s Guide to Email: How to Build a Successful, Growing App with Email Notifications, Alerts, Transactional Messages, and Other Product Emails

The Product Manager’s Guide to Email

For product development teams, the notifications and other emails their apps send are indispensable tools for driving user activity, building trust, and nurturing long-term engagement. Product emails have an outsized impact on key outcomes like conversion and retention. But it’s sometimes hard to know where to begin. That’s why the email experts at SparkPost created

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The Product Manager’s Growth Guide

The Product Manager’s Growth Guide

How product managers conceive, develop, and market products and services is a defining quality of the technology industry. Indeed, PMs have an outsized responsibility for success of today’s SaaS apps and other digital businesses. Their challenging role requires an unusual set of technical, strategic, organizational, and emotional skills. The most successful product teams understand that

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Unleash Your Competitive Superpower: The Critical Role of Email in Financial Services Today

Email Is a Financial Services Competitive Superpower

For financial services businesses, the stakes have never been higher. Digital transformation has made it increasingly easy for consumers to switch institutions at the least provocation. But leaders like Capital One, Guardian Life, and Goldman Sachs are embracing change and moving to the cloud. They’re creating great customer experiences—and fighting churn—by integrating email into their

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