Buckle up for Advanced Deliverability Topics

You understand the basics of email deliverability, now it’s time to continue your quest of becoming an email analytics pro with some advanced deliverability topics.

In this phase of SparkPost Send it School, we’ll dig into some of the more advanced deliverability subjects that might seem intimidating, but really just take a bit more practice to conquer. You will leave the course with practical knowledge to help you boost your sender reputation, effectively monitor your deliverability and even tactics to win back un-engaged subscribers. In this 60-minute course, we’ll also cover:

  • Gmail inbox placement
  • List hygiene
  • IP/domain health
  • Spam filtering & blocklists
  • Re-engagement campaigns

Your Co-Pilots:

Tonya Gordon
Manager of Deliverability and Compliance Operations at SparkPost

Tonya is a deliverability basics extraordinaire. She has spent the last 20 years providing technical solutions and email strategies based on industry policy to help senders, email administrators, technologists, and others in the email industry.

She is an active member of the email community, and is a leader within the Deliverability Services team at SparkPost. Tonya has been responsible for managing a team that maintains shared and dedicated environments to ensure IP reputations stay positive while safeguarding the network. She now lends her knowledge to assist SparkPost’s top tier clients with their strategies to optimize email delivery, engagement and conversion rates.

Chris Adams
VP of Product Management at SparkPost

Chris Adams is an avid cyclist who also happens to be a passionate technologist and analytics expert. He has more than 10 years of hands-on experience in email analytics, helping organizations make the most of their email campaigns. On top of being a subject matter expert, Chris is also a charismatic presenter.