Ensuring deliverability of emails containing bills, statements, and other business critical information is imperative. Many businesses trust their customer communications management (CCM) platform for this. Nevertheless, they are often not aware of the complexity involved in getting these communications to the customer’s inbox. Moreover, most businesses are unaware of the impact of poor deliverability, which can translate into a $1.8 million annual burden on the bottom line.
InfoTrends is the leading worldwide market research and strategic consulting firm for the imaging, document solutions, production print, and digital media industries. In “The Value of Email Deliverability in Customer Communications Management”, InfoTrends analysts David Stabel and Ashley Bilko review the customer communications delivery market, explore the impact of poor deliverability, and examine how OpenText Exstream and SparkPost combine to provide assured electronic delivery with email, SMS, and mobile push notifications.
In this high-value white paper, you will learn more about these key findings from InfoTrends:
- How email deliverability to the inbox is impacted by email authentication, sender reputation, content filtering, email bounces, and feedback loops.
- Why the annual financial hit of a 5.5% non-delivery rate for transactional communications can be as high as $1.8 million for a typical enterprise.
- Where the costs of non-delivered email hide, including reprint costs, additional service calls from customers, brand erosion, and—especially—missed cash flow.
Download “The Value of Email Deliverability in Customer Communications Management” today.