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Transactional emails are some of the most important messages in your company’s email-marketing program. Done right, they can deliver a big payoff. A well-designed transactional email program can help you create deeper relationships with your customers, moving them from one-time buyers to long-term, loyal customers. Done wrong, transactional emails can erode customer trust and confidence in dealing with your company, increase churn, and generally undo all of the hard work you put into building your brand.

This guide will walk you through the background and basic elements of a transactional email program. You’ll see how transactional emails can help you raise revenue, engagement and loyalty, and reduce costs associated with acquisition, retention, support, and churn.

After you read “Navigating the Divide Between Transactional & Promotional Content” be sure to check these other guides in SparkPost’s Transactional Email Series:

Start making best use of your transactional emails today!