Customer engagement has always been a big challenge for many organizations, who are always looking for new ways to enrich customer experience, strengthen loyalty, and empower customer success. The spread of COVID has added to the challenges marketers already face, forcing many organizations to get creative on how to focus on their customer base.
In this eBook, six MarTech experts share their insight on key discussion topics, including:
- How the industry has been evolving to address consumers’ demands
- How a global pandemic has affected marketers’ priorities and accelerated change
- Which trends are more likely to drive future investments in marketing operations
- The role of email marketing in customer acquisition and loyalty
- Data protection and compliance issues
Download Marketing Trends and The Customer Experience today.