For many companies, including consumer brands, retailers, social networks and gaming sites, sending very large volumes of email is business as usual. In the extreme case—social networking sites, for example—a business might send several billion triggered and transactional emails every day!
But, even if your company doesn’t generate messages in this rarified stratosphere, sending high volumes of email is no easy task. Approaching the task with the wrong infrastructure and the wrong sending behavior increases your risk of getting blocked by an ISP or eliciting customer complaints.
In this guide, deliverability expert Mike Hillyer shares the best practices that help ensure that as your message streams scale to very high volumes, your inbox performance and customer engagement keep pace. Download it today!