Retailers and marketers everywhere are preparing for the holiday season, and bracing themselves for inevitable changes in buying and shopping patterns due to these unprecedented times. Between padding in extra time for delivery and shipping windows and ensuring that in-store experiences are safe and properly distanced, retailers are anticipating an earlier start than normal on holiday preparations and purchases.
Now, more than ever, it’s critical to take a look at your sending practices and analytics, and tighten up any loose ends to ensure consumers aren’t missing your offers or promotions because of simple deliverability mistakes. The email sending experts at SparkPost crafted this quick and easy cheat sheet for reference as you prep and finalize those holiday campaigns.
In the tip sheet, you’ll get advice and examples covering:
- Creative personalization ideas beyond just “Hi [First Name],”
- Tactics to prep for increased holiday traffic volumes
- Ideas to keep tabs on what the competition is up to (and how they’re performing)
- And more!
With so much change and uncertainty surrounding the holiday season, you’ll need to stay ahead of the curve. Perfecting your deliverability strategy as early as possible with these holiday deliverability tips will help.
To get access to all 9 Holiday Deliverability Tips, fill out the form below!