There’s no universal recipe for success when it comes to email measurement. Standards and benchmarks that work for one business or industry might not work for another. More than that, stats and data can be manipulated to say whatever you want them to say. So how do you determine what metrics are important, and at what levels (program, audience, inbox)? Then, once you assess priority, how do you calculate them? How do you better understand engagement? Once you learn how to calculate, how do you make the measurement meaningful to your efforts and use that data to drive better results?
We answer all of those questions in this guide, and we’re excited to present a playbook that provides tactical next steps to make big improvements to your campaigns
Specifically in this guide, you’ll learn:
- How to calculate common audience, deliverability and campaign metrics
- Practical applications for many of the metrics explained
- How a better understanding of audience metrics can lead to better engagement and program optimization
- How to set a baseline for these metrics that makes sense for your email program and start benchmarking against your own performance
Download Email Measurement Explained today.