If 2020 taught us anything, it was that the only constant was change. During this unpredictable year, email professionals dealt with unique challenges that will no doubt have lasting effects on the email industry as well as marketing in general. In order to analyze the effects of COVID-19 on the email landscape as well as provide comprehensive insight into the state of the industry we’ve put together, Email in 2021, a brand new benchmark report that leaves no stone unturned.
We’ve created benchmark reports in the past, but our newest iteration is our most exhaustive yet and provides the insider knowledge you need to build a successful 2021 email strategy. In addition to deep analysis of email content trends, privacy and engagement we also surveyed over 1,000 marketing leaders on email industry sentiment.
In this guide, you’ll learn:
- If email volumes and engagement rates were affected by the global recession
- How forthcoming privacy changes will elevate the importance of email in the future
- Why creative innovations like AMP for Email and dark mode will become more popular
- How email practitioners are feeling after such a volatile year
If you’re in the midst of planning your 2021 email strategy or have an interest in understanding where the email industry is headed, be sure to download Email in 2021. This no-nonsense guide will help you uncover the trends, insights and benchmarks that will shape the world of email in the upcoming year and beyond!