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The New Rules of Email Deliverability
The Inbox Has Evolved. So Has Email Deliverability.
A field as complex as email deliverability doesn’t stand still. Some common practices of the past have become less effective or even outright counterproductive, while new ideas and approaches are creating opportunities for senders to rise above the noise.
That’s why SparkPost’s team of email experts put together this guide to help you get up to speed on the rapidly changing state of email deliverability in 2018.
These ten new rules include updates to old practices as well as emerging techniques. In this guide, you’ll learn what’s changed:
- The evolving nature of sender reputation
- How to cope with blacklists (and why whitelists aren’t a silver bullet)
- Adjustments to IP and domain warm-up practices
- Why recipient and user engagement matters more than ever
- And more
Relying on habits of a decade ago means risking your email performance and reputation. Understanding these new rules of email deliverability will ensure the emails you send arrive just where they will have maximum impact: your users’ inboxes. Download The New Rules of Email Deliverability today.
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