Transactional emails are among the most powerful messages you can send. They take the uncertainty out of doing business online and build customer trust and loyalty. At the same time, they are also one of your best branding devices. But far too many companies let this opportunity slip away because they don’t do enough to capitalize on the value customers place on transactional emails. With so much riding on your transactional emails, it’s important to execute them well, not just for your customers’ benefit but also to achieve your company’s goals. Our guide, “Building Trust and Loyalty with Transactional Email,” provides the 10 best practices for transactional email to help create stronger customer relationships and build your brand at the same time.
After you read “Building Trust and Loyalty with Transactional Email,” be sure to check these other guides in SparkPost’s Transactional Email Series:
- Navigating the Divide Between Transactional & Promotional Content (Transactional Email Series Vol. 1)
- Designing Transactional Email to Build Brand (Transactional Email Series Vol. 3)
Start making best use of your transactional emails today!