Have you ever played the game Two Truths and a Lie?

The idea is that you share three things about yourself – two are true, one is false. The weirder the better. And the other players need to guess which is the flat-out fabrication.

Maybe you played back in college, or maybe as a corporate get-to-know you icebreaker when you joined a new team. The goal is always to put a fun spin on an otherwise straightforward exchange.

In this ebook, we play a version of Two Truths and a Lie, Email Marketing Edition! Our goal is to put that fun spin on email marketing tips, tricks, and ideas. And to help you get to know what inspired email writing looks like.

So let’s talk all about email writing truths and lies, do’s and don’ts. After all, good writing is the backbone of a successful email. And with a 44:1 ROI, email is a powerful channel where every word counts.

This guide is packed with tried-and-true tips on creating effective email content, plus it busts some common myths that we’re all tired of hearing.

*Cough* Email isn’t dead. *Cough*

P.S. If you’re more of a watcher than a reader, check out our on-demand webinar on the same topic! Ann & April are a hoot as they discuss these writing tips, truths vs. lies style.