Most savvy businesses know by now that email isn’t going anywhere. Not only is it not going anywhere, volumes continue to steadily increase as trendier marketing practices fizzle out, and stakeholders struggle to prove ROI of other channels. Consequently, as customer engagement and the importance of lifetime value continue to drive business decisions, it’s more important than ever the communications customers are receiving are personalized, relevant and timely to their specific needs.
For the 2020 Benchmark Report, we surveyed more than 300 senior professionals tasked with managing transactional emails for their companies (both large and small) across a variety of industries. The report covers where senders and email marketers are still having trouble with their email programs, and provides tips and strategies to improve engagement with data and analytics.
In this report you’ll learn:
- Why email authentication is a no-brainer
- The value of developing synergy between technical and marketing teams
- The huge missed opportunity that lies within A/B Testing
Download the 2020 Transactional Email Benchmark Report today.