White Papers & Guides

Learn How To Make The Most of Email

Onboarding for Success – Your First 100 Days Managing a New Email Marketing Team

  So you’re taking the reins of a new email marketing team? First off, congratulations! You’ve proved your talent and value to be in this position, and we bet you can’t wait to get started. We know from experience that, alongsi...

Why is Email Production so Hard?

Why is Email Production So Hard?

We understand that making email is hard. Juggling the complexities of creating email is something that email marketers don’t need. The moving parts, the stages of the creation process, the various people to involve. It’s a daily occurrenc...

The power of imagery in email

The Ultimate Guide to Email Design: Imagery

This ultimate guide to email design will equip you with everything you need to know around imagery in email. You will learn different ways to add powerful, creative, and impactful imagery – which will better engage and inspire your audience. It&#82...

Email Competitive Intelligence

The Power of Email Competitive Intelligence

Email professionals like you need robust competitive intelligence. Your colleagues who manage other areas of the business likely use competitive intel, so why wouldn’t you use it for your email programs? Imagine if you had comprehensive visibil...

Two Truths and a Lie: Writing for Email Edition

Have you ever played the game Two Truths and a Lie? The idea is that you share three things about yourself – two are true, one is false. The weirder the better. And the other players need to guess which is the flat-out fabrication. Maybe you played...

Email Accessibility 10-Step Cheat Sheet

It’s our duty as email marketers to give all subscribers a great email experience. And that includes everyone. The emails we send should be easy to read and understand for everyone, including people with disabilities. That’s why accessibility con...

2022 email benchmarks

Email in 2022: Top trends, behaviors & benchmarks

Email in 2022 rules. Email in 2022 continues to get recognition as the workhorse of marketing and proves that – after fifty years – it still has it. In this year’s report, you’ll learn: The trends and topics that we believe will be to...

Email Deliverability Guide

Your Go-To Cheat Sheet For Email Deliverability

Email deliverability is one of the key areas of any email marketing operation, but it can be one that gets overlooked in favor of the more ‘creative’ aspects. Its importance can’t be overlooked, however, and it’s not just abou...

Email Deliverability Guide

Your Go-to Email Deliverability Guide

Email deliverability goes beyond emails landing in your subscriber’s inbox – although this is a big part of it! Your customers need to be respected and looked after from the point of opt-in (or when they choose to opt-out). This guide will co...

The Importance of Messaging and Branding in Email Design

Email design is far more than what you see when you open an email. The visual aspects are a large part of it, but it’s also the strategy that goes into creating your emails before you build them and the brand personality you adopt. This is wh...

iOS 15 Guide

Apple Mail Privacy Protection’s Impact on Email

*Seriously, it covers everything. Back in June, Apple announced Mail Privacy Protection (MPP) would be coming to their Mail app on iOS 15, iPadOS 15, and macOS Monterey devices. According to Apple, “Mail Privacy Protection stops senders from using ...

Salesforce Email Deliverability Guide

Your Go-to Email Deliverability Guide for Salesforce Marketing Cloud

This comprehensive guide has been written specifically for marketers using Salesforce Marketing Cloud. It covers everything you need to know to improve your inbox reputation and achieve peak email deliverability. This Go-to Guide to Deliverability wi...

5 Steps to Creating Your Own Email Design System

Email Design Systems are not only reusable HTML components with all the clear brand and design guidance needed to create awesome email. They provide a world to create high-quality, on-brand emails that can be made by anyone, at pace and scale, and wi...

The Ultimate Guide to Animated GIFs in Email

GIFs give you the opportunity to bring your emails to life and provide a way to excite, engage and educate your readers through animation. And this is exactly why they work so well in email – because they create a space for you to tell a story to y...

B2B Email Deliverability

Overcoming the Challenges of B2B Email Deliverability

Even the most seasoned email pros have trouble getting into corporate inboxes. Why? Because business email filters are substantively different from consumer filters. And with these differences comes a whole different set of deliverability rules and b...

email in 2021

Email In 2021

If 2020 taught us anything, it was that the only constant was change. During this unpredictable year, email professionals dealt with unique challenges that will no doubt have lasting effects on the email industry as well as marketing in general. In o...

2021 Email Predictions

With this unpredictable year coming to a close, it’s time to gaze into the future to see what 2021 will hold for email professionals. But, don’t bother dusting off your crystal ball. Instead, check out our nifty deck containing email forecasts fo...

Spam Traps Explained & How To Avoid Them

As an email professional, you’ve most likely encountered spam traps in your sends. Spam traps are common issues that can deeply impact your deliverability. But what exactly is a spam trap? And why did you hit it? Most of us don’t know how, when, ...

holiday deliverability tips

9 Last Minute Holiday Deliverability Tips

Retailers and marketers everywhere are preparing for the holiday season, and bracing themselves for inevitable changes in buying and shopping patterns due to these unprecedented times. Between padding in extra time for delivery and shipping windows a...

why email authentication matters guide image locks

Why Email Authentication Matters

In partnership with our friends at dmarcian, we’ve developed this comprehensive guide to email authentication and the integral role it plays in protecting your brand. This guide covers some of the security threats you may not realize you’re facin...

Marketing Trends & The Customer Experience

Customer engagement has always been a big challenge for many organizations, who are always looking for new ways to enrich customer experience, strengthen loyalty, and empower customer success. The spread of COVID has added to the challenges marketers...

email audits

7 Essential Email Audits For Every Email Marketer

Experienced marketing professionals know that proper maintenance and upkeep is key to any successful marketing program. However, with advice coming from all angles, it can be hard to keep track or focus on what’s important. That information overloa...

On Prem Buyers Guide

The Buyer’s Guide To On-Premises MTAs

Sometimes a cloud based email solution just won’t fit the bill. Whether it’s regulatory, geographic or security constraints, there can be a real need for a tried and true On-Premises MTA to efficiently and reliably send email for your business. I...

Email Marketing Slip-ups

For many marketers driven by performance goals, it’s almost impossible to avoid focusing on campaign and program level metrics that are easily tracked in a dashboard. However, email’s impact on customer acquisition and retention often extends bey...