Transactional Email Benchmark Report 2018
Get data-driven benchmarks that define the state of transactional email—and recommendations that will improve the effectiveness of your own messages.
read moreThe New Rules of Email Deliverability in 2018
The inbox has evolved. So has email deliverability. Here are the updated practices senders need to understand to earn maximum impact in the inbox in 2018.
read moreThe Product Manager’s Guide to Email
Product emails have an outsized impact on user engagement. Learn how to use notifications, alerts, transactional emails, and more to build a great app.
read moreThe Product Manager’s Growth Guide
Product managers play a key role in the growth of today’s digital businesses. Learn what it takes to develop a growth mindset and a successful app.
read moreEmail Is a Financial Services Competitive Superpower
Discover what financial services technology and product teams need to know about email security, deliverability, and the cloud.
read moreInside the Email Deliverability Lab
Inside the Email Deliverability Lab is a practical course to get you started understanding email deliverability and how to measure email performance.
read more10 Steps to Great Email Deliverability
Get 10 practical tips from SparkPost’s email pros that will help you start sending messages with great deliverability and inbox performance.
read moreThe Developer’s Survival Guide to Email
Email has a number of details that turn out to be gotchas for developers. The Developer's Survival Guide 10 things you might not realize about email.
read moreKeys to Email Delivery
Learn the keys to great email deliverability and performance for your product’s emails from the expert analysts at The Relevancy Group.
read moreThe Big Rewards of Email Deliverability (Updated Edition)
Third-party data shows how email deliverability compares across providers—and the bottom-line impact of inbox performance. Updated to reflect current data.
read moreThe Business Guide to Choosing an Email Delivery Service
Selecting the right email delivery service is key for growing apps and services. Here are 8 questions every project lead should ask when making the choice.
read moreEmail Security in the Era of the Cloud
Security in the cloud is a critical business concern. Our Chief Information Security Officer briefs you on what you need to know about cloud email security.
read more9 Things ISPs Really Want Email Senders to Know
Read "9 Things ISPs Really Want Email Senders to Know" to improve deliverability and customer engagement and maintain good relations with inbox providers.
read moreEmail Best Practices 101
Email Best Practices 101 will help you to increase the ROI of your email operations with 15 proven tactics for boosting email deliverability.
read more7 Best Practices for Time-Sensitive Email
Hitting the inbox at the right time is as important as optimizing a subject line or tailoring content. Learn how to make the most of time-sensitive email.
read moreThe Best of Both Breeds
A hybrid solution that leverages on-prem with the cloud can deliver real advantages. Learn more in "The Best of Both Breeds".
read moreShared vs. Dedicated IP Addresses for Email
A misunderstood sending issue is when to use a dedicated IP address. "Shared vs. Dedicated IP Addresses for Email" will help you make the choice.
read moreNavigating the Divide Between Transactional & Promotional Content
Transactional & promotional content each have a place in an email marketing program. Learn the benefits of each, and how to identify which is best for you.
read moreBuilding Trust and Loyalty with Transactional Email
These 10 best practices will guide you while Building Trust and Loyalty with Transactional Email—while building your brand at the same time.
read moreDesigning Transactional Email to Build Brand
Transactional email illuminate the path to your customer's inbox. Designing transactional email can maximize the potential of these workhorse messages.
read moreThe Hitchhiker’s Guide to the Inbox Universe
Don’t panic! The Hitchhiker's Guide to the Inbox Universe provides the basics any intrepid email explorer needs to navigate the galaxy of mailbox providers.
read moreGetting Started with Triggered Email
"Getting Started with Triggered Email" explains what triggered email is all about and what makes it work—and the practical lessons from real-world examples
read moreHigh Value vs. High Volume
Marketing and transactional emails have unique requirements. In "High Value vs. High Volume" learn how that difference affects delivery.
read moreEmail Evolved
In "Email Evolved" learn how the cloud and modern APIs have unchained email’s business impact by enabling real-time, data-driven, transactional email.
read moreWhy the Cloud Wins
Businesses can save up to 40% by moving email delivery to the cloud. Learn "Why the Cloud Wins" and delivers significant cost benefits.
read moreThe Growth Marketer’s Guide to Email Metrics
Learn key email metrics used by growth marketers and technical ops—and the industry-standard benchmarks for engagement, deliverability, and performance.
read moreThe Value of Cloud Email Delivery for Service Providers
"The Value of Cloud Email Delivery for Service Providers" details cost savings and the business upside realized by ESPs who move to cloud email delivery.
read moreThe Evolution of MTA to Cloud Email Delivery Service
This engaging brief from SparkPost's CTO describes the "Evolution of MTA" to a high-performance, cloud native email delivery service.
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