Winning the Battle of the Inbox

Capturing your email subscriber’s attention has never been more challenging as inbox providers move towards filtering the inbox based on recipient engagement. Plus, landing in the inbox vs. the spam folder is just the first step. Once you make it to the inbox, the competition is fierce. Winning the battle of the inbox starts with benchmarking your performance against your competitors across a variety of metrics.

Join us for this virtual on-demand event featuring a panel of email experts that have leveraged the power of competitive intelligence to deliver smarter emails to the inbox, creating a competitive advantage.

About the Panelists:

April Mullen
Director of Strategic Insights, SparkPost

Currently the Director of Strategic Insights at SparkPost, April has over 13 years experience working in email for brands, agencies and in martech. Outside of SparkPost, Mullen has been an Adjunct Professor of Digital Marketing at the University of Missouri-St. Louis since 2013. In June of 2016, Mullen co-founded Women of Email, an organization with over 4,000 members on six continents that is aimed at driving positive change for women in the email marketing niche.

Kent McGovern
Sr. Deliverability Consultant, Oracle

Kent McGovern is an email deliverability consultant at Oracle CX Marketing with over 10 years experience who helps some of the largest senders get the most from their email marketing programs. He advises clients on email deliverability best practices, authentication, legislation and ISP mediation. He also enjoys the compliance and anti-spam side of email, from investigation of spam complaints to working with senders to better their practices.

Tali Hasanov
Principal, Certified Digital Marketing Consultant, WSI Digitalpath Marketing

Tali is a results-driven digital marketer with a track record of growing her clients’ businesses and driving revenue. Her 15 years of varied and in-depth experience has helped to make her an industry leader. And in a rapidly evolving field, she’s been able to stay several steps ahead of the mainstream trends, a significant advantage that pays huge dividends for the small–to–medium size businesses that she serves.

Ana Warner
Director of Digital Marketing, Belk

Ana is Director of Digital Marketing at Belk, the nation’s largest privately held department store chain with 293 stores in 16 states. Prior to Belk, Ana spent more than a decade in the retail marketing industry optimizing email programs for multi-billion-dollar brands including Sally Beauty Supply, Under Armour, and Fossil.

Kyle Fossen
Senior Manager of Demand Generation, HP

Kyle leads the Mid-Market CRM strategy and marketing operations for the HP Store. Mid-Market is a transformational business within the HP organization. Armed with 12 years of experience on both the client and agency side, accompanied with an MBA in Information Systems, Kyle delivers innovative and technical solutions within the Omni-channel landscape.

Chris Nelson
Digital Strategist, AutoPoint

Chris Nelson is currently a Digital Strategist for AutoPoint and is a high-energy, creative and insightful marketing leader. He has over 20 years of experience architecting channel strategies to increase awareness, drive sales and build brand loyalty for premiere B2C and B2B brands. Prior AutoPoint, Chris has worked with brands across various different industries including Home Depot, Johnson & Johnson, Citi, Medtronic and more.

 

Download the replay today and get one step closer to winning the battle of the inbox!