A Modern Smart Hub Approach to Connect With Your Customers

Customer behaviors and preferences are rapidly evolving and businesses need to adapt to survive. There is a heightened focus on every digital customer engagement as organizations attempt to walk the fine line between providing value and driving revenue.

Now more than ever, brands must become more intelligent and agile in order to deliver personalized and contextual experiences to maintain customer loyalty. So how do you tackle personalization at scale while keeping cost under control?

Join April Mullen, Director of Strategic Insights from SparkPost, George Phipps, Director of Product Marketing from ActionIQ, and Deidre Watt, Director of Marketing from Genworth Financial to learn how to make your data work for you to support the delivery of meaningful, valuable communications swiftly and effectively.

About the Panelists:

April Mullen
Director of Strategic Insights, SparkPost

Currently the Director of Strategic Insights at SparkPost, April has over 13 years experience working in email for brands, agencies and in martech. Outside of SparkPost, Mullen has been an Adjunct Professor of Digital Marketing at the University of Missouri-St. Louis since 2013. In June of 2016, Mullen co-founded Women of Email, an organization with over 4,000 members on six continents that is aimed at driving positive change for women in the email marketing niche.

George Phipps
Director of Product Marketing, ActionIQ

As Director of Product Marketing at ActionIQ, George is dedicated to educating enterprise businesses about the impact on customer experience and organizational performance enabled by centralizing customer data. Prior to ActionIQ, he led product marketing efforts at Cheetah Digital and Tinyclues, where he helped introduce products, services and partnerships to better support clients’ digital strategies.

Deidre Watts
Director of Marketing, Genworth Financial

Deidre Watts is Director of Marketing at Genworth Financial, a leading insurance holding company dedicated to helping families secure their financial lives for the future. She works to offer financial protection plans for situations as we age, no matter where or who takes care of us.

At Genworth, Deidre currently manages the US Life Insurance Companies, streamlining every aspect of their marketing efforts: from organic social media growth to paid digital marketing. She is the unifying marketing expert at Genworth who is building a more cohesive strategy to ensure success.

Download the replay today and start developing smarter, more streamlined communications.