When utilizing email to communicate with customers, organizations are faced with the challenge of sending to the right people, at the right time, and with the right message. All of these factors contribute to the success of email sending; however, it can be a massive undertaking to tie all these strategies together.
In this webinar replay with Ongage, we discuss the value of email segmentation and how it can be used to effectively engage with your users, improve deliverability and optimize internal operations.
Watch this educational webinar replay and learn:
- The benefits of segmentation
- Why segmenting improves user engagement and inbox placement
- How to segment with operational efficiency
- Best practices of companies who effectively utilize email segmentation
- Bryan Adamson, Senior Product Manager, SparkPost
- Noam Rotem, Head of Professional Services & Product Consulting, Ongage