Personalizing email communications at scale is hard and requires a deep understanding of the customer. When done right, it can increase engagement, brand loyalty, and enhance customer’s lives by delivering messages that are relevant, timely and helpful. If done wrong, it can have adverse effects on your brand reputation, trust, and customer loyalty.
Listen to our experts discuss challenges they’ve faced with balancing providing a rich, personalized experience while still being cognizant of consumer privacy.
Moderator: Cory Johnson, Managing Member, Epistrophy Capital Research
- Justin DeBrabant, Head of Product at ActionIQ
- Matthew Tharp, Chief Product Officer at Gamalon
- Mike Weaver, SVP, Performance & Innovation at Brightwave
- Samir Shamma, Engineering Lead at CareerBuilder