Email marketing experiments can deliver big results. Dynamic content, layout, design, timing, and frequency tests can all help invigorate your email marketing efforts. But, do you know what you should be testing? Are you testing correctly? And, even if you do get accurate results are they significant enough to justify making major changes to your email strategy?

Join us for this engaging talk from panelists across several industries and benefit from their ‘experiments in email’ stories. They’ll discuss both successes and failures and provide practical tips on conducting experiments in email and implementing the results into effective campaigns.

Moderator: Cory Johnson, Managing Member, Epistrophy Capital Research


  • Kath Pay, CEO & Founder of Holistic Email
  • Patrick Kane, President at ActionKit
  • G.B. Heidarsson, CEO of eDataSource (now SparkPost)