Ever played the game Two Truths and a Lie?
Let’s do it! Watch on-demand as SparkPost’s Director of Brand & Content April Mullen chats with Ann Handley. They’ll discuss some of our favorite writing truths and bust some common email myths. Tune in to play a fun game specifically for email marketers. We dive into things like…
Truth: Subject lines matter – a lot.
Truth: Short, skimmable emails are great.
Lie: Long emails are too challenging for your audience.
You won’t want to miss this session where Ann & April drop some epic content knowledge – and this time it’s all about email content. Our favorite! 💌
And if you’re not familiar with Ann Handley, she’s the world’s first Chief Content Officer, a Wall Street Journal best-selling author of two books, and has founded two multi-million dollar companies. She’s a partner in MarketingProfs, an education and training company that trains teams at the world’s most distinct businesses – like Cisco, Shell Oil, Fedex, and Akamai. A recent inductee into the Content Marketing Hall of Fame, Ann is also an avid collector of old-school typewriters and a Tina Fey super-fan.
P.S. Don’t forget to download the full guide for all of these writing tips (and more)!