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Contextual Marketing 101
How Marketers Should Use Real-Time Data
Demographic data doesn’t get you anywhere close to your customer anymore. Today it takes knowing what they respond to, how they communicate — even how they feel on a given day — to create a revolving, uninterrupted company or customer conversation and advance ROI.
Get your marketing on the right path now and avoid playing catch-up. Learn how to merge relevant content and real-time customer data to create conversations, boost ROI, and keep your customers coming back.
Watch this replay to learn the how’s and why’s of:
- Email as part of your real-time channel portfolio
- Adding analytics to real-time data to get contextually relevant content
- Creating increasingly personalized customer experiences
- Tying today’s technology trends into existing email strategies
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