How to Take Advantage of Dynamic Functions and Improved Personalization with AMP for Email

While email has always been a friendly, easy-to-use and cost-effective tool for business and personal communications, it was mobile that eliminated the digital division and revolutionized the way people work, learn and communicate. Using AMP for Email can help organizations to further enhance the customer experience; taking advantage of dynamic functions and improved personalization. But how can marketers make the most of it, and how is the industry responding?

In this AMP for Email, panelists will discuss:

  • AMP for Email adoption rates
  • How marketers integrate technology
  • How ESPs are responding to AMP for Email
  • The need for standardization
  • And more!

About the Moderator and Panelists:

Steve Tuck
Sr Messaging Engineer, International, SparkPost

Steve works with a wide variety of SparkPost’s prospects and customers, helping them to get the best out of the company’s email delivery and analytics platform. Over the last six years as Lead Messaging Engineer, he’s worked with on-premises software, Cloud sending, PowerMTA and is now exploring Inbox Tracker and Competitive Tracker. Steve contributes technical articles to the SparkPost blog, providing code examples and links to free open-source tools covering topics such as encryption, recipient validation, API usage, SMTP proxying and engagement tracking. He’s still a tech enthusiast, after 33 years in software architecture and digital messaging.

April Mullen
Director of Strategic Insights, SparkPost

Currently the Director of Strategic Insights at SparkPost, April has over 13 years experience working in email for brands, agencies and in martech. Outside of SparkPost, Mullen has been an Adjunct Professor of Digital Marketing at the University of Missouri-St. Louis since 2013. In June of 2016, Mullen co-founded Women of Email, an organization with over 4,000 members on six continents that is aimed at driving positive change for women in the email marketing niche.

Elliot Ross
CEO, Taxi for Email

Elliot is passionate about pushing email design to provide the best experience possible for users. He founded ActionRocket, the creative studio for email, and co-founded Taxi for Email, a platform that helps marketing teams make great email campaigns. He specializes in creative strategy, design and development that works in the inbox. Over 16 years he’s designed award winning campaigns for brands including London 2012, BBC, IKEA, British Airways and Sky. Elliot speaks on email design at conferences for Litmus, eBay and IBM, authors the Email Design Review blog and hosts a podcast called Email Talk.

Jordie van Rijn
Independent Marketing Consultant, EmailMonday

Jordie van Rijn is an independent marketing consultant with more than 13 years of experience under his belt. He is the founder of an international platform for Email and Marketing Automation Software selection. He is often asked as a trainer and speaker in the field of online marketing and was named “one of the 23 Thought Leaders Every Online Marketer Must Know” by Huffington post.

Get the on-demand recording today and learn what your email program might be missing with AMP for Email.