While no one could have predicted what the year 2020 would bring, we can all agree that it kept us guessing. So, we thought we’d have some fun and make some predictions on what might be in the cards for 2021 in the world of email. During this webinar industry experts gazed into a crystal ball and discussed their major 2021 email predictions.
And just like 2020, this isn’t your typical end of year predictions webinar. No subjects were off-limits and no question were too far out there for these email experts!
In this star-studded panel, we covered:
- How the ongoing pandemic will affect mail patterns and volumes
- Regulatory changes that might affect your compliance and privacy practices
- Tools and technologies gaining popularity in the upcoming year
- How all of these changes will be impacted by COVID-19
About the Moderator and Panelists:
For two decades, Ryan has created and led innovative marketing strategies for high-growth SaaS software and Fortune 250 companies. His experience and history in digital marketing has shaped his approach on creating innovative orchestrations of data, technology and customer activation for Adestra, Acxiom, Responsys, Sears & Kmart, BlueHornet and infoUSA. A resident of Dallas, Texas, Ryan’s background, experience and unique perspective have made him a popular keynote speaker and thought leader on digital and email marketing issues. He has been named one of the top 30 digital strategists in the United States and has built a library of thought leadership through blogs, white papers and presentations.
Founder & Chief Geek, The Sauce Experience
As Founder and Chief Geek of The Sauce Experience, Samantha creates unique approaches with Email Marketing and Customer Engagement Strategy to solve both common and uncommon problems. With a steadfast objective for attaining the ultimate individualized customer experience for her clients, Samantha brings complete transparency from start to finish through a strict “No BS” policy. Samantha is a member of the Forbes Communications Council, a charter member of Women of Email, a member and contributor for Only Influencers, and a Women of MarTech member and mentor. She is a proven optimizer focused on growth and engagement, a dynamic speaker, educator, and writer.
Dr. Ada Y. Barlatt, Ph.D.
Founder & Chief Analytics Officer, OperationsAlly
Dr. Barlatt helps her clients derive meaningful, actionable insights from their email marketing data. She loves when her clients start to see their data is a representation of the real lives they impact (instead of just a bunch of numbers). When she isn’t working with clients, you could find her on a cruise ship (pre-COVID) or watching anime (post-COVID). She loves self-assessments, laughing and gluten-free baked goods!
CEO of BEE (beefree.io), a business unit of MailUp Group that’s focused on making visual email and landing page creation easy and fast for anyone. BEE is one of the tools that’s helping democratize digital content creation: millions of people have used its drag–n-drop content builders online at beefree.io and embedded in hundreds of SaaS applications in all sorts of industries. Massimo grew up in Italy, has been living in the US for over 25 years, and is an extremely lucky dad & husband.
Email Marketing Strategy Consultant
Email Marketing Strategy Consultant and certified Klaviyo expert based in Denver, Colorado. She is an active member of both the Women of Email and Email Geeks communities. In 2019, she founded a local meetup group called Mile High Email Geeks, to encourage Colorado email marketers to bring their online community offline. She is currently building emailpreview.io, a solution that will enable marketers to archive their emails at scale. Stephanie’s experience spans Fortune 500 retail brands including Abercrombie & Fitch, Bath & Body Works, and Scotts Miracle-Gro, in addition to working with DTC e-commerce brands and high-growth startups. Outside of email, she enjoys being a cat mom to Merry and Pippin, traveling, and spending time in the mountains.
Director of Brand and Content Marketing, SparkPost
Currently the Director of Brand and Content Marketing, April has over 13 years experience working in email for brands, agencies and in martech. Outside of SparkPost, Mullen has been an Adjunct Professor of Digital Marketing at the University of Missouri-St. Louis since 2013. In June of 2016, Mullen co-founded Women of Email, an organization with over 4,000 members on six continents that is aimed at driving positive change for women in the email marketing niche.
Be sure to fill out the form below to hear what industry experts believe is written in the stars for the future of email!