Webinars & Videos
Watch & Learn With Our Email Industry Experts
Writing for Email: Top Tips with Ann Handley
Ever played the game Two Truths and a Lie? Let’s do it! Watch on-demand as SparkPost’s Director of Brand & Content April Mullen chats with Ann Handley. They’ll discuss some of our …
Maximizing Email Deliverability Within Salesforce Marketing Cloud
Marketers lose revenue for every email that doesn’t make it to the inbox. Are you swamped creating email campaigns? Feeling under water trying to drive more demand and engagement with your brand? Then …
AMP For Email: The New Level of Personalization
How To Take Advantage of Dynamic Functions & Improved Personalization With AMP For Email While email has always been a friendly, easy-to-use, and cost-effective tool for business and personal communications, …
Pandora’s Box of Deliverability
The road to the inbox is often paved with mystery. In this incredible, All-Star panel, some of the industry’s best email deliverability experts break down some of the obstacles keeping your emails from …
A Modern Smart Hub Approach To Connect With Your Customers
A Modern Smart Hub Approach To Connect With Your Customers Customer behaviors and preferences are rapidly evolving and businesses need to adapt to survive. There is a heightened focus on every digital …
Overcoming Email Deliverability Hurdles
Overcoming Email Deliverability Hurdles The current pandemic has changed daily operations for nearly all of us. During this time, communication with your customers and subscribers will be vital for retention …
Winning The Battle of The Inbox
Winning The Battle of The Inbox Capturing your email subscriber’s attention has never been more challenging as inbox providers move towards filtering the inbox based on recipient engagement. Plus, landing …
Unlocking Email’s Hidden Opportunities To Create A Competitive Advantage
Digital marketing channels, such as email, are critical to businesses now more than ever. As organizations increase communications to customers and scale their online channels, the battle for the inbox …
AMP For Email
As the “digital backbone” of the e-commerce space, email has certainly proven it’s worth over time. That’s why, when any new technology is introduced to enhance email and the email …
Personalization At Scale
Personalizing email communications at scale is hard and requires a deep understanding of the customer. When done right, it can increase engagement, brand loyalty, and enhance customer’s lives by …
Leveraging Data In Marketing
Are you leveraging key data that your company already has to improve the relevance and performance of your email marketing campaigns? From AI to machine learning, our panelists will discuss how you can …
Experiments In Email
Email marketing experiments can deliver big results. Dynamic content, layout, design, timing, and frequency tests can all help invigorate your email marketing efforts. But, do you know what you should …
Scaling Your Product by Identifying Key Growth Surfaces
A key challenge product managers face is ensuring their products maximize user conversion, engagement and retention. Therefore, it’s imperative PMs understand how to extend features that encourage users …
Retail Banking: Optimizing the Customer Deposit Lifecycle
Marketing has become a dominant force for revenue growth in the battle for retail bank relationships. As consumer preferences shift rapidly to digital channels, there’s both a great challenge and …
The Challenges of High-Volume Senders
Join marketing and email deliverability experts from LendingTree, Blueshift, and SparkPost for a candid discussion on how to navigate the challenges that email senders face as message volumes increase. …
The Impact of iOS 15 on Email Opens
Mail Privacy Protection is here. Now what? They said, “[Mail Privacy Protection] stops senders from using invisible pixels to collect information about the user. [It prevents] senders from knowing when …
On-Premises: Putting The Pieces Together
Moving to the cloud can seem like a daunting task, but it’s really not as hard as you think. Hear from on-premises experts about how to confidently use both on-prem and cloud solutions as well as …
Trends & Insights For Interactive Email and AMP For Email
This year, you can expect to see more interactive and personalized emails in your inbox. Marketers are opting to use interactive emails with bite-sized information to entice users to “shop now” or …
2021 Email Predictions Panel
While no one could have predicted what the year 2020 would bring, we can all agree that it kept us guessing. So, we thought we’d have some fun and make some predictions on what might be in the cards …
Segmenting Your Way To Smarter Sending
When utilizing email to communicate with customers, organizations are faced with the challenge of sending to the right people, at the right time, and with the right message. All of these factors contribute …
Keys To Email Delivery
Driving positive user experiences is paramount for SaaS product teams and app developers in 2018. Email—onboarding messages, notifications, password resets, and more—are critical to the customer lifecycle. …
The State of Transactional Email in 2018 Webinar
SparkPost recently surveyed more than 1,800 SaaS, e-commerce, and other software businesses to assess how they’re using transactional messages and other email notifications. Our findings show that transactional …
GDPR Affects Email Worldwide
The European Union’s General Data Protection Regulation (GDPR) is presenting compliance challenges for companies across the globe. It applies to nearly all organizations processing the personal data …
2021 Email Benchmarks
With such an unpredictable year coming to a close it’s time to start applying lessons learned to create an effective and compelling 2021 email strategy. To help with your email ideation, in this webinar, …
AI in the Inbox
Rise Above Inbox Noise with AI In this joint webinar from Blueshift and SparkPost learn how forward thinking marketers are putting AI in the Driver’s Seat to obtain superior results from their marketing …
Ask Us Anything: What the iOS 15 Changes Mean for Email
Apple rattled the email world with their announcement of new Mail Privacy Protections coming soon. They said, “[It] stops senders from using invisible pixels to collect information about the user. [It …
Beyond The Click
Mapping your customer’s email experience is incredibly important to delivering targeted, personalized emails. In our upcoming webinar, hear how Zillow approaches email, and how they’ve scaled deliverability …
Make Every Message Count
Email remains a critical part of any demand generation strategy, but getting more from email doesn’t mean sending more email. That’s why marketers have learned they need to be smarter with better targeting …
Why Email Reputation Matters
While it’s important to keep up with the latest trends in email marketing, you’ll end up with high rate of unsubscribe rates if you aren’t careful and precise in your strategy. Ensuring you’re …
5 Ways to Overcome the Challenges of Multi-Language Email
Creating emails is hard. Creating emails in multiple languages to execute more focused, localized marketing is really hard. Localization is critical for global companies, though. 85% of Internet users …
Get More Emails to the Inbox with Inbox Tracker for Salesforce Marketing Cloud
Marketers like you work hard to create beautiful, well-optimized emails, yet your engagement might not be showing the results of your efforts. Is it that the emails aren’t great or maybe you’re not …
Bulletproof Your Email Security
The Email Security Threat Is Real Email is the top vector for attacks by bad actors around the world. Phishing and spoofing are real threats to your company’s information security and brand reputation. …
Email Resolutions & Trends For 2020
SparkPost’s Director of Strategic Insights, April Mullen, joins Iterable’s Director of Strategic Insights and Evangelism for a candid talk about email trends over the past decade. Learn what’s …
Your Role in the State of Email 2017
Trying to crack the code of perfect email deliverability? There’s no magic wand for email deliverability. The sender’s role is a crucial one that begins with respecting the needs of your customers. …
8 Essentials of Effective Emails
The tools and data available to email marketers today is amazing. But none of it will help if you approach campaign planning like it’s still 2012… or 2009… or before. Email marketing best practices …
ISP Mythbusters
Here are the answers to the 10 questions you’ve always wanted to ask an ISP! Sending emails your customers want is tough and requires the right message, at the right time, through the right device, …
Email Design & Deliverability
Transactional emails are a marketing sweet spot for organizations that correctly seize the right moments to create personal, profitable experiences. But when done wrong, opposite is true. A transactional …
How To Sell More With Email
Retail’s evolved. So has email. Connected consumers expect 1:1 personalized engagement at every digital touch-point (email, mobile, web), and batch-and-blast messaging just won’t cut it. So how do …
Lightning Round! 10 Email Experts Go Head-to-Head
From developing standards for enhanced messaging security to increasing the flexibility of email programs, email’s top experts kept busy in 2015. They made huge strides in every facet of email, but they’re …
What CASL Means For Email Marketers
Check your calendars. Mailing under the Canadian Anti-Spam Legislation (CASL) is already rounding year 1. Is it still pending on your to-do list? Are you 100% sure you even know what CASL means to your …
Privacy & Big Data Overload!
In today’s world of ubiquitous consumer data, marketers face a practical and ethical dilemna when seeking a balance between what they want to know, need to know, and shouldn’t know about …
Revving Your Email Marketing Engine
Let’s face it—yesterday’s email won’t sell today’s customer experience. And with 18% of total company revenue riding on email conversions, there’s more pressure on email marketers today than …
Hybrid Cloud Email 101
SparkPost can combine the best of the cloud with the existing footprint of on-premesis investments. Here are five use cases when a hybrid cloud email approach makes a lot of sense. Join us for a no-nonsense discussion …
Your Passport To Global Email Marketing Success
Sending email outside of the US and Canada can be a daunting prospect for North American marketers—privacy regulations, ISP rules, language preferences, and time zones can leave any email marketer feeling …
Personalization 2.0
Simple segmentation is dead—savvy customers expect an individualized customer experience at every digital touch point to stay happy and engaged. Missing the mark on this experience means turning away …
Contextual Marketing 101
Demographic data doesn’t get you anywhere close to your customer anymore. Today it takes knowing what they respond to, how they communicate — even how they feel on a given day — to create a revolving, …