Webinars & Videos

Watch & Learn With Our Email Industry Experts

Pandora’s Box of Deliverability

Pandora’s Box of Deliverability

The road to the inbox is often paved with mystery. In this incredible, All-Star panel, some of the industry’s best email deliverability experts break down some of the obstacles keeping your emails from …

Overcoming Email Deliverability Hurdles

Overcoming Email Deliverability Hurdles

Overcoming Email Deliverability Hurdles The current pandemic has changed daily operations for nearly all of us. During this time, communication with your customers and subscribers will be vital for retention …

Winning The Battle of The Inbox

Winning The Battle of The Inbox

Winning The Battle of The Inbox Capturing your email subscriber’s attention has never been more challenging as inbox providers move towards filtering the inbox based on recipient engagement. Plus, landing …

AMP For Email

AMP For Email

As the “digital backbone” of the e-commerce space, email has certainly proven it’s worth over time. That’s why, when any new technology is introduced to enhance email and the email …

Personalization At Scale

Personalization At Scale

Personalizing email communications at scale is hard and requires a deep understanding of the customer. When done right, it can increase engagement, brand loyalty, and enhance customer’s lives by …

Leveraging Data In Marketing

Leveraging Data In Marketing

Are you leveraging key data that your company already has to improve the relevance and performance of your email marketing campaigns? From AI to machine learning, our panelists will discuss how you can …

Experiments In Email

Experiments In Email

Email marketing experiments can deliver big results. Dynamic content, layout, design, timing, and frequency tests can all help invigorate your email marketing efforts. But, do you know what you should …

The Challenges of High-Volume Senders

The Challenges of High-Volume Senders

Join marketing and email deliverability experts from LendingTree, Blueshift, and SparkPost for a candid discussion on how to navigate the challenges that email senders face as message volumes increase. …

The Impact of iOS 15 on Email Opens

The Impact of iOS 15 on Email Opens

Mail Privacy Protection is here. Now what? They said, “[Mail Privacy Protection] stops senders from using invisible pixels to collect information about the user. [It prevents] senders from knowing when …

On-Premises: Putting The Pieces Together

On-Premises: Putting The Pieces Together

Moving to the cloud can seem like a daunting task, but it’s really not as hard as you think. Hear from on-premises experts about how to confidently use both on-prem and cloud solutions as well as …

2021 Email Predictions Panel

2021 Email Predictions Panel

While no one could have predicted what the year 2020 would bring, we can all agree that it kept us guessing. So, we thought we’d have some fun and make some predictions on what might be in the cards …

Segmenting Your Way To Smarter Sending

Segmenting Your Way To Smarter Sending

When utilizing email to communicate with customers, organizations are faced with the challenge of sending to the right people, at the right time, and with the right message. All of these factors contribute …

Keys To Email Delivery

Keys To Email Delivery

Driving positive user experiences is paramount for SaaS product teams and app developers in 2018. Email—onboarding messages, notifications, password resets, and more—are critical to the customer lifecycle. …

GDPR Affects Email Worldwide

GDPR Affects Email Worldwide

The European Union’s General Data Protection Regulation (GDPR) is presenting compliance challenges for companies across the globe. It applies to nearly all organizations processing the personal data …

2021 Email Benchmarks

2021 Email Benchmarks

With such an unpredictable year coming to a close it’s time to start applying lessons learned to create an effective and compelling 2021 email strategy. To help with your email ideation, in this webinar, …

AI in the Inbox

AI in the Inbox

Rise Above Inbox Noise with AI In this joint webinar from Blueshift and SparkPost learn how forward thinking marketers are putting AI in the Driver’s Seat to obtain superior results from their marketing …

Beyond The Click

Beyond The Click

Mapping your customer’s email experience is incredibly important to delivering targeted, personalized emails. In our upcoming webinar, hear how Zillow approaches email, and how they’ve scaled deliverability …

Make Every Message Count

Make Every Message Count

Email remains a critical part of any demand generation strategy, but getting more from email doesn’t mean sending more email. That’s why marketers have learned they need to be smarter with better targeting …

Why Email Reputation Matters

Why Email Reputation Matters

While it’s important to keep up with the latest trends in email marketing, you’ll end up with high rate of unsubscribe rates if you aren’t careful and precise in your strategy. Ensuring you’re …

Bulletproof Your Email Security

Bulletproof Your Email Security

The Email Security Threat Is Real Email is the top vector for attacks by bad actors around the world. Phishing and spoofing are real threats to your company’s information security and brand reputation. …

Email Resolutions & Trends For 2020

Email Resolutions & Trends For 2020

SparkPost’s Director of Strategic Insights, April Mullen, joins Iterable’s Director of Strategic Insights and Evangelism for a candid talk about email trends over the past decade. Learn what’s …

Your Role in the State of Email 2017

Your Role in the State of Email 2017

Trying to crack the code of perfect email deliverability? There’s no magic wand for email deliverability. The sender’s role is a crucial one that begins with respecting the needs of your customers. …

8 Essentials of Effective Emails

8 Essentials of Effective Emails

The tools and data available to email marketers today is amazing. But none of it will help if you approach campaign planning like it’s still 2012… or 2009… or before. Email marketing best practices …

ISP Mythbusters

ISP Mythbusters

Here are the answers to the 10 questions you’ve always wanted to ask an ISP! Sending emails your customers want is tough and requires the right message, at the right time, through the right device, …

Email Design & Deliverability

Email Design & Deliverability

Transactional emails are a marketing sweet spot for organizations that correctly seize the right moments to create personal, profitable experiences. But when done wrong, opposite is true. A transactional …

How To Sell More With Email

How To Sell More With Email

Retail’s evolved. So has email. Connected consumers expect 1:1 personalized engagement at every digital touch-point (email, mobile, web), and batch-and-blast messaging just won’t cut it. So how do …

What CASL Means For Email Marketers

What CASL Means For Email Marketers

Check your calendars. Mailing under the Canadian Anti-Spam Legislation (CASL) is already rounding year 1. Is it still pending on your to-do list? Are you 100% sure you even know what CASL means to your …

Privacy & Big Data Overload!

Privacy & Big Data Overload!

In today’s world of ubiquitous consumer data, marketers face a practical and ethical dilemna when seeking a balance between what they want to know, need to know, and shouldn’t know about …

Revving Your Email Marketing Engine

Revving Your Email Marketing Engine

Let’s face it—yesterday’s email won’t sell today’s customer experience. And with 18% of total company revenue riding on email conversions, there’s more pressure on email marketers today than …

Hybrid Cloud Email 101

Hybrid Cloud Email 101

SparkPost can combine the best of the cloud with the existing footprint of on-premesis investments. Here are five use cases when a hybrid cloud email approach makes a lot of sense. Join us for a no-nonsense discussion …

Personalization 2.0

Personalization 2.0

Simple segmentation is dead—savvy customers expect an individualized customer experience at every digital touch point to stay happy and engaged. Missing the mark on this experience means turning away …

Contextual Marketing 101

Contextual Marketing 101

Demographic data doesn’t get you anywhere close to your customer anymore. Today it takes knowing what they respond to, how they communicate — even how they feel on a given day — to create a revolving, …