Watch & Learn With Our Email Industry Experts
Dark Mode has become a necessary addition to the email marketer’s and designer’s toolkit. User experience is key, but creating emails for dark mode can pose both design and technical concerns. Join Elliot Ross, SparkPost Email Ambassador and Ben ...
SparkPost’s recent global survey revealed that 74% of marketing leaders are concerned about impending email privacy changes. From iOS15 to zero-party data to third-party cookies and the ever-changing privacy landscape, how do you keep up to make su...
Creating emails is hard. Creating emails in multiple languages to execute more focused, localized marketing is really hard. Localization is critical for global companies, though. 85% of Internet users don’t make purchasing decisions unless they...
Ever played the game Two Truths and a Lie? Let’s do it! Watch on-demand as SparkPost’s Director of Brand & Content April Mullen chats with Ann Handley. They’ll discuss some of our favorite writing truths and bust some common ema...
Mail Privacy Protection is here. Now what? They said, “[Mail Privacy Protection] stops senders from using invisible pixels to collect information about the user. [It prevents] senders from knowing when they open an email, and masks their IP address...
Marketers lose revenue for every email that doesn’t make it to the inbox. Are you swamped creating email campaigns? Feeling under water trying to drive more demand and engagement with your brand? Then manually seeding emails to get a better read on...
Apple rattled the email world with their announcement of new Mail Privacy Protections coming soon. They said, “[It] stops senders from using invisible pixels to collect information about the user. [It prevents] senders from knowing when they open a...
Marketers like you work hard to create beautiful, well-optimized emails, yet your engagement might not be showing the results of your efforts. Is it that the emails aren’t great or maybe you’re not getting enough of them in front of your valuable...
With such an unpredictable year coming to a close it’s time to start applying lessons learned to create an effective and compelling 2021 email strategy. To help with your email ideation, in this webinar, we covered all of the findings in our latest...
While no one could have predicted what the year 2020 would bring, we can all agree that it kept us guessing. So, we thought we’d have some fun and make some predictions on what might be in the cards for 2021 in the world of email. During this w...
The road to the inbox is often paved with mystery. In this incredible, All-Star panel, some of the industry’s best email deliverability experts break down some of the obstacles keeping your emails from performing as well as they could. How do you g...
How To Take Advantage of Dynamic Functions & Improved Personalization With AMP For Email While email has always been a friendly, easy-to-use, and cost-effective tool for business and personal communications, it was mobile that eliminated the digi...
Winning The Battle of The Inbox Capturing your email subscriber’s attention has never been more challenging as inbox providers move towards filtering the inbox based on recipient engagement. Plus, landing in the inbox vs. the spam folder is just th...
A Modern Smart Hub Approach To Connect With Your Customers Customer behaviors and preferences are rapidly evolving and businesses need to adapt to survive. There is a heightened focus on every digital customer engagement as organizations attempt to w...
Overcoming Email Deliverability Hurdles The current pandemic has changed daily operations for nearly all of us. During this time, communication with your customers and subscribers will be vital for retention and acquisition. As businesses shift to a ...
Digital marketing channels, such as email, are critical to businesses now more than ever. As organizations increase communications to customers and scale their online channels, the battle for the inbox is at an all-time high. Strong email deliverabil...
SparkPost’s Director of Strategic Insights, April Mullen, joins Iterable’s Director of Strategic Insights and Evangelism for a candid talk about email trends over the past decade. Learn what’s in and what’s out as we head into...
Personalizing email communications at scale is hard and requires a deep understanding of the customer. When done right, it can increase engagement, brand loyalty, and enhance customer’s lives by delivering messages that are relevant, timely and...
As the “digital backbone” of the e-commerce space, email has certainly proven it’s worth over time. That’s why, when any new technology is introduced to enhance email and the email user experience, our community gets very exci...
Email marketing experiments can deliver big results. Dynamic content, layout, design, timing, and frequency tests can all help invigorate your email marketing efforts. But, do you know what you should be testing? Are you testing correctly? And, even ...
Are you leveraging key data that your company already has to improve the relevance and performance of your email marketing campaigns? From AI to machine learning, our panelists will discuss how you can best leverage the right data in your email marke...
Marketing has become a dominant force for revenue growth in the battle for retail bank relationships. As consumer preferences shift rapidly to digital channels, there’s both a great challenge and opportunity to cultivate a customer journey that...