Webinars & Video - SparkPost Video Resources

2021 Email Predictions Panel

What's in the cards for email in 2021? Find out by watching our 2021 Email Predictions Panel, featuring experts from across the industry.

2021 Email Benchmarks

To help with your email ideation, in this webinar, we covered all of the findings in our latest benchmark report, Email in 2021.

AMP For Email: The New Level of Personalization

Click here to learn how to take advantage of dynamic functions and improved personalization with AMP for Email and hear how the industry is responding to this technology.

Pandora’s Box of Deliverability

Join several key email industry experts along with top notch moderators and unlock the secrets to email deliverability success in this on-demand discussion.

A Modern Smart Hub Approach To Connect With Your Customers

Learn from SparkPost how to make your data work for you to support the delivery of meaningful, valuable customer communications swiftly and effectively.

Overcoming Email Deliverability Hurdles

Learn tips for overcoming email deliverability hurdles by combining deliverability analytics with email delivery best practices to drive growth.

Winning The Battle of The Inbox

Click here to learn how to leverage the power of competitive intelligence from our panel of email experts and gain traction in winning the battle of the inbox.

Unlocking Email’s Hidden Opportunities To Create A Competitive Advantage

Leverage the power of email analytics and competitive intelligence to uncover opportunities to gain an edge on competition and capture subscriber attention.

AMP For Email

We discuss how AMP for Email transforms the email content user experience, impact on engagement, and conversion rates seen in the early days of AMP for Email.

Personalization At Scale

Click here to learn how providing a rich, personalized experience for your customers builds trust, loyalty, and lifetime customer value.

Email Resolutions & Trends For 2020

Experts review email marketing trends over the past decade and share tips and strategies for your email program for the year ahead and beyond.

Leveraging Data In Marketing

Click here to learn how to extend features that encourage users to spend more time with a product and extend their engagement into additional product lines.

Experiments In Email

Click here to listen to email experts discuss their experiences with experiments in email and how to successfully incorporate results into email campaigns.

Scaling Your Product by Identifying Key Growth Surfaces

Learn how to extend features that encourage users to spend more time with a product and extend their engagement into additional product lines.

Retail Banking: Optimizing the Customer Deposit Lifecycle

Explore effective communication strategies for the retail banking sector like personalization and how it can provide a truly unique experience to customers.

The Challenges of High-Volume Senders

Join marketing and email deliverability experts for a discussion on how to navigate the challenges that email senders face as message volumes increase.

On-Premises: Putting The Pieces Together

Click here to learn the steps and pitfalls on moving partial or all of your email marketing from on-premises to the cloud through multiple solutions.

Trends & Insights For Interactive Email and AMP For Email

Click here to learn about the trends and insights of interactive email and AMP for Email, and how email marketers can leverage these techniques to maximize ROI.

Segmenting Your Way To Smarter Sending

Click here to learn critical segmentation strategies to boost inbox placement, improve reputation with ISPs and increase engagement.

Keys To Email Delivery

Click here to learn how to ensure your product’s emails deliver a great user experience that supports your product’s growth with the keys to email delivery.

The State of Transactional Email in 2018 Webinar

In this engaging and educational webinar, our panelists review the key findings and implications of SparkPost’s Transactional Email Benchmark Report.

GDPR Affects Email Worldwide

Learn how GDPR will affect your organization and how you can ensure that your company’s email sending is compliant with the new regulation.

AI in the Inbox

Rise above the Inbox noise with AI in this webinar from Blueshift and SparkPost. Learn how marketers are putting AI in the driver’s seat of their programs.

Maximizing Email Deliverability Within Salesforce Marketing Cloud

Learn how you can improve email deliverability in Salesforce Marketing Cloud by leveraging automated seeding.

Ask Us Anything: What the iOS 15 Changes Mean for Email

Apple rattled the email world with their announcement of new Mail Privacy Protections coming soon. They said, “[It] stops senders…

Beyond The Click

In this webinar, learn how Zillow scaled email deliverability “beyond the click” with SparkPost and Iterable to deliver maximum engagement.

Make Every Message Count

Learn to make multi-channel messages count with better targeting and more personalized content in this webinar, “The Art of Blending Email, SMS, and Push.”

Why Email Reputation Matters

In "Why Email Reputation Matters" our experts give an overview of why sender reputation matters when you’re working to get results with email.

Get More Emails to the Inbox with Inbox Tracker for Salesforce Marketing Cloud

Wish you could improve email deliverability right from Journey Builder in SFMC? With this integration available in the AppExchange, you can!

Bulletproof Your Email Security

Email is the top vector for attacks by bad actors around the world. Our experts share how to defend your company against today’s email security threats.

Your Role in the State of Email 2017

Even the best email sender can use help bridging the gap between senders and ISPs. In "Your Role in the State of Email 2017" how to be successful.

8 Essentials of Effective Emails

In "8 Essentials of Effective Emails" our email experts share an 8-point checklist about responsive design, subject-line do’s and don’ts, and more.

ISP Mythbusters

In "ISP Mythbusters" hear what ISPs really think about email and deliverability! Comcast’s compliance expert answers10 questions you’ve always wanted to ask

Email Design & Deliverability

Our email experts share key email design & deliverability tips to make the most of your transactional messages—and to build better engagement.

How To Sell More With Email

Click here to learn how to sell more with email and see real-world examples of what the most innovative retailers are doing with email today.

Lightning Round! 10 Email Experts Go Head-to-Head

10 of the world’s foremost email experts join a one-of-a-kind, lightning round panel to go head-to-head with predictions for email marketing in 2016.

What CASL Means For Email Marketers

Hear first-hand from a CASL Senior Enforcement Officer what CASL means to you and how email senders need to proceed to remain within the law.

Privacy & Big Data Overload!

Our email experts consider: when does Big Data become a violation of customers’ privacy? "Privacy & Big Data Overload!" provides guidance.

Revving Your Email Marketing Engine

"Revving Your Email Marketing Engine" provides 10 actionable tips that will help you harness the horsepower of email marketing to generate more revenue.

Hybrid Cloud Email 101

Our email experts discuss 5 use cases in "Hybrid Cloud Email 101" where cloud email delivery services are combined with existing on-premises software.

Your Passport To Global Email Marketing Success

Click here to see our experts share their tried-and-true best practices for successfully sending email around the world.

Personalization 2.0

Forrester’s Brendan Witcher explains how to get individualized marketing right with Personalization 2.0, using email as a real-time channel.

Contextual Marketing 101

Learn how marketers can move past stale segmentation to use real-time data to create conversations that keep your customers coming back for more.

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