with April Mullen, Director of Strategic Insights
Marketing folklore from yesteryear would have you believe that the bigger your email list is the better. It’s simple– when you have a bigger list you have more opportunities to reach a larger audience…right? While that isn’t completely wrong, it is however contingent upon having a list that’s in perfect working order which isn’t always the case. Despite best efforts to keep your list full of opted-in, valid addresses the process of keeping your lists clean can be somewhat of an adventure.
Join Director of Strategic Insights, April Mullen, as she explores list hygiene best practices. And, check out our companion Infographic, Choose Your Own Adventure: List Hygiene, for a visual guide outlining the journey to superb list hygiene.