What really makes a successful email? It’s a complex topic that depends upon the nature of your business, your brand, and the needs of your customers. But those intangibles aside, most successful emails hang on the skeleton of workhorse email templates that meet a few key criteria. These elements give a message it’s structure, and like a skeleton, it features a head, body, and feet. This infographic explains the vital pieces that give you the structure for communicating and that make it easy for your recipient to engage with your message.

Want to learn more? Dig deeper into the anatomy of a great email template, the link between email design and deliverability, and even how to design transactional email to build brand.

Anatomy of an Email