We joined forces with SurveyMonkey to poll over 1100 people across varying demographics to better understand how consumers engage with and generally feel about email communications from retail brands. We pulled some of the most surprising highlights from our research and compiled them into this snackable infographic.

Do you know how consumers feel about product-related email? How important is email personalization to your consumers? Are you sending the right types of follow-up emails after your customers have made a purchase? While you’ll have to answer these questions for yourself, the insights garnered in our joint study with SurveyMonkey will point you in the right direction.

For more information, check out our full report here!