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Simplifying Home Search, One Email at a Time
Real Estate Platform Nurtures Customer Engagement over the Home-Buying Lifecycle
A fast-growing real estate platform is simplifying home search by making real estate transactions easy for everyone, often the largest financial decision most people will make in their lifetime. The company’s email marketing team embarked on a strategic initiative of transforming their existing email efforts into a lifecycle marketing program that truly reflected the company’s mission of making it easy for people to engage in the home-buying process.
The company chose SparkPost to enable this transformation. Today, the team is thrilled with SparkPost’s technical performance and industry-leading deliverability, outstanding customer support, and cost-effective pay-as-you-go pricing model. As the email marketing manager comments, “SparkPost is built to scale. It can work for any volume, from a small startup operation to a very a large company.”
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