V12 Group Sustains Customer Satisfaction with PowerMTA™

When V12 Group set out to build its Launchpad Marketing Platform, email marketing was a central component of the platform. Launchpad provides a lightweight marketing automation platform for existing customers for highly targeted and personalized campaigns across multiple channels. With more than 8,000 platform users, 85 percent of which are brand-name retailers, reaching out to 110M US households, V12 needed an MTA (Messaging Transfer Agent) that would execute high delivery rates, offer more control, and easily enable the latest authentication protocols.