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Enabling Iterable’s Growth Marketing Platform
SparkPost Delivers Success for a Martech Innovator and Its Customers
Iterable is an all-in-one platform for transactional, promotional, and lifecycle messaging. Their mission is to be the best-in-class for growth marketing automation. Using SparkPost, Iterable’s Growth Marketing Platform can offer new functionality in its platform, operates more efficiently, and expands engagement rates.
As Iterable CEO Justin Zhu said, “The core of Iterable’s business is giving marketers intuitive tools to send emails and push notifications in a way that delights users and drives conversion. SparkPost eliminated the problems we were having with another provider, to the point where excellent deliverability is now a competitive advantage for us. Our volumes are at an all-time high, and we’re confident this can scale even higher as needed.”
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