Delivering Data-Driven and API-First Solutions
Snead quickly realized how important “a great, API-first solution” would be for FT’s needs.
Some traditional ESPs his team evaluated were just too heavyweight. But when his team began experimenting with a free SparkPost developer account, they quickly realized they’d found an API that was just right for their needs.
Snead says, “The API looked great, and SparkPost’s analytics, message events, and webhooks were going to give us the data we wanted.”
After a successful test period, FT upgraded to SparkPost’s Enterprise service option to get access to a higher level of service for FT’s high volumes of email.