- API & Integration
- SparkPost vs SendGrid
- Learn More
- Volume Pricing
Choose your sending volume and get up and running in minutes.
- Add-on Plans
Combine with any volume tier for a custom tailored plan.
- Get Started for Free
From start-up to enterprise, we deliver customer success.
Expand your service with add-on, solution and integration partners.
- User Community Slack Channel
- Help & Docs
- Deliverability Guide
- Case Studies
- Email Explained
- White Papers & Guides
- Webinars & Videos
Delivering Social Engagement with Email
A Leading Social Network Refines Its User Behavioral Model with SparkPost’s Webhooks Email Metrics
In “Delivering Social Engagement with Email” a leading social network’s state-of-the-art email program has left batch campaigning behind. Every message delivers individually personalized content to members by combining users’ stated messaging preferences with recommendations based on their behavior on the website. Taken together, these explicit and implicit cues let the company create and deliver email that members are more likely to find relevant—and that directly reinforce users’ practical and emotional engagement with the site. By integrating a rich online experience with the precision and insight of empirical analysis, the social network has achieved stellar loyalty and growth.
To underpin this business strategy, the social network needed a delivery service that provided unrivaled deliverability. Just as crucially, it required high-performing APIs for scalable personalization, message generation, and real-time engagment tracking. Traditional email service providers simply couldn’t handle these real-time operating requirements. SparkPost could.
Download this case study today to learn how this social network is innovating with email and how individually personalized, real-time engagement has become a strategic advantage for its business.
Start sending email in minutes!
The world’s most powerful email delivery solution is now yours in a developer-friendly, quick to set up cloud service. Open a SparkPost account today and get started for free.SparkPost © 2017 All Rights Reserved
Send this to a friend