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SparkPost and Iterable Partner to Deliver Growth Marketing Capabilities
Strategic Agreement Supports Email, Push Notification, In-App Messaging and SMS while Improving Customer Engagement and Growth Marketing Initiatives
SparkPost, the most performant cloud email delivery service available, today announced a reseller agreement with Iterable, provider of the next-generation Growth Marketing Platform. This seamless combination of SparkPost with Iterable will enable companies to build and execute growth marketing campaigns that engage consumers in the right place, at the right time with personalized messaging that is timely and compelling for the greatest effect.
Already recognized for its superior deliverability and unmatched support, SparkPost’s back-end infrastructure provides 40+ message delivery and engagement metrics – all of which are available natively in Iterable through pre-built data integrations. With Iterable’s leading-edge front-end growth marketing platform providing powerful multi-channel tools, including segmentation and visual workflow creation across email, push notifications, in-app messaging and SMS, this scalable joint offering supports customers’ growth marketing efforts today and into the future.
Companies rely on email because it is the only widely available cross-platform channel that is proven effective at driving user engagement and is empirically measurable. Now customers can increase efficiency in managing growth campaigns, leverage automated optimization and personalization, and improve customer engagement while at the same time relieving developers of the added burden of building and testing their own campaign management solutions.
“We are happy to announce this best-of-breed offering to our customers,” said Phillip Merrick, CEO of SparkPost. “This combination of SparkPost’s high-performing cloud email service with the front-end growth marketing capabilities of Iterable provides customers with the ability to rapidly improve customer engagement through faster iterations of data-driven marketing campaigns. ”
“We have worked with many of the cloud email platforms on the market, and SparkPost is comprehensive and leading-edge,” said Justin Zhu, founder and CEO of Iterable. “Its performance is unmatched, it scales easily and provides the largest number of data points to power our customers’ growth marketing and user engagement campaigns.”
SparkPost is the world’s #1 email infrastructure provider, offering the most performant cloud email delivery service available. Customers including Pinterest, LinkedIn, Twitter, Groupon, Marketo, Zillow, CareerBuilder, the Financial Times and Comcast send over 3 trillion messages a year, more than 25 percent of the world’s non-spam email. These companies chose us to provide the deliverability, speed to launch and data insights they need to drive customer engagement for their business. Follow us on Twitter @SparkPost or go to sparkpost.com.
Iterable empowers growth marketers to create world-class user engagement campaigns throughout the full lifecycle, and across all channels. Marketers segment users, build workflows, automate touch points, and test strategies at scale without engineering support. We are making the highly-scalable growth and user engagement tools used by leaders like Twitter and Facebook available to all B2C marketers. We know this space well: our team built the growth systems that powered Twitter’s massive early growth. Iterable was founded in 2013 and is backed by CRV and other top-tier Silicon Valley VCs. Follow us on Twitter @Iterable or go to iterable.com.