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Jane.com Turns to SparkPost to Manage Its Targeted Customer Interactions
Email Continues to Serve as the Top Channel for Attracting Customer Traffic and Revenue for Jane.com and Its Community of Online and Brick and Mortar Sellers
SparkPost, the most performant cloud email delivery service available, today announced that Jane.com, an online marketplace featuring the latest in women’s fashion trends, home decor, and children’s clothing, has selected SparkPost to drive its highly-personalized email engagement campaigns.
“Email has always been the top channel in bringing in traffic and revenue for Jane.com,” said Marcus Wickes, director of digital marketing at Jane.com. “We send a daily email to our customers highlighting specialized deals, and our data science team provides invaluable research into what each customer wants to see. We’re always working to understand our individual customers better and provide them a customized experience even as we continue to grow our business at the accelerated rate we have been experiencing over the past few years.”
Before partnering with SparkPost, Jane.com used multiple transactional email providers, which created two problems that hindered its marketing efforts. First, there was a complete lack of enterprise-level support. Wickes says most tickets remained opened for days, or were simply never answered. Second, the email providers’ claims that they had a nearly 100 percent delivery rate were misleading or just outright incorrect.
“We were a bit naive in believing that a 99.99 percent delivery rate meant a 99.99 percent inboxing rate,” Wickes adds. “We were completely unaware that we had IPs blacklisted, ISPs were blocking emails, we were hitting spam traps, etc. While we were utilizing the old service based on cost and the process of sending email seemed simple at the time, we were literally losing money by not using a stronger provider.”
After evaluating several other email delivery services on the market, Jane.com selected SparkPost to solve these issues.
“The SparkPost Technical Account Manager (TAM) 24×7 support team is what initially sold us on SparkPost, combined with its seamless integration with our backend systems, and the fact that it really gets the emails into our customers’ inbox,” says Wickes. “We didn’t want any fancy bells and whistles like drag-and-drop editors to create emails. We just needed an email provider that works. SparkPost focuses on building a product that gets an email from the sender to the recipient – and they do it better than any other email provider out there.”
“Email deliverability matters, plain and simple,” said Phillip Merrick, CEO of SparkPost. “That’s why reliable delivery is fundamental to how we built the SparkPost service. Better inbox delivery is the first step to better engagement and higher revenue for your business. With the highest deliverability rates in the industry, SparkPost helps customers like Jane.com focus on the success of their business. SparkPost takes the guesswork out of impactful and effective email engagement that gets results — all backed by our Technical Account Managers (TAMs) who provide outstanding customer support and guidance 24 hours a day, 7 days a week. ”
SparkPost is the world’s #1 email infrastructure provider, offering the most performant cloud email delivery service available. Customers including Pinterest, LinkedIn, Twitter, Groupon, Marketo, Zillow, CareerBuilder, the Financial Times and Comcast send over 3 trillion messages a year, more than 25 percent of the world’s non-spam email. These companies choose SparkPost to provide the deliverability, speed to launch and data insights they need to drive customer engagement for their business. Follow us on Twitter @SparkPost or go to sparkpost.com.
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