Signals enables businesses to predict and optimize email performance by unifying email delivery, analytics, and an industry-leading data footprint to find trends across industry and give you early warning of email issues before they impact business.
Proactively monitor the pulse of your email health. Our predictive model tracks more than 1 trillion message events across our industry-leading email network, including ISP responses, bounces, spam trap hits, and more. Signals provides email teams with real-time visibility into deliverability and performance issues, actionable delivery health alerts, and recommendations to optimize email engagement and performance.
Dig deep into differences in behavior between recipients that have recently engaged and those that haven’t opened your emails in a while. By understanding their engagement, unsubscribe, and spam complaint rates you can see how successful your mail is at re-engaging churned subscribers, analyze which cohorts drive your complaints, and peek into whether your mailing frequency is leading to unsubscribes.
Hitting spam traps has a strong negative impact on email performance. We have the industry’s broadest visibility across multiple commercial and non-commercial spam trap networks. Spam Trap Monitoring helps reduce risk and remedy problems before they cause sending outages.
Problems come in many different forms – drops in engagement rate, increase in bounces, and even going over your sending limits. Receive notifications about changes to the critical metrics that measure the performance of your sending. With powerful filters and multi-channel support, you have the flexibility to configure alerts about your most essential sending resources and ensure those alerts go to the right teams.
SparkPost Deliverability Analytics is an optional paid add-on tool that improves your email sending by increasing the value of what Signals already provides.
You get the industry’s only view of the entire email ecosystem that captures sending, engagement and deliverability data. Use these insights to course correct to achieve better inboxing, engagement, and improved sender reputation.