OptIn Live Video Resources

OptIn Live Sessions

Ann Handley OptIn Keynote

Email newsletters have made a massive comeback, especially in these strange Covid-times we find ourselves doing business in. Yet many brands struggle to differentiate.

The Future of Email Post COVID-19

We look at the impact and overall trends COVID-19 has had on the email industry and what 2021 looks like in a post COVID-19 pandemic.

Retention is the New Acquisition

With market uncertainty, there’s never been a better time to make your marketing work harder than ever before. Routing acquisition dollars into retention could be the answer.

Pandora’s Box of Deliverability

Join several key email industry experts along with top notch moderators and unlock the secrets to email deliverability success in this on-demand discussion.

Send It School: Deliverability Basics Launchpad Course

In this phase of SparkPost's Send it School, we’ll uncover the most common blackholes of email analytics and teach core email deliverability basics.

Send It School: Advanced Deliverability Flight Course

You're ready for advanced deliverability topics, congrats! Learn best practices for gmail inbox placement, email list hygiene, IP/domain health and more.

Send It School: Email Authentication

In this course, discover email authentication basics like SPF, DKIM, DMARC & BIMI. You'll also learn tips to outline your own authentication strategy.

Send It School: The Modern Consumer-Focused Inbox

Learn how the changing email privacy landscape is encouraging collaboration between mailbox providers and senders, inspiring a more consumer-focused inbox.

AMP for Email: The New Level of Personalization

Learn how to take advantage of dynamic functions and improved personalization with AMP for Email and hear how the industry is responding to this technology.