As the Head of Marketing at SparkPost, Tracy oversees global demand generation, branding, and media activities. Her passion for creativity and media is the drive behind some of SparkPost’s award winning campaigns, such as #FindTheFlame. Prior to SparkPost, Tracy spent 10 years at TiVo and almost 5 years at Cisco helping marketing organizations deploy digital solutions and tell stories that drove significant market impact. She has served on the board of Women for WineSense and co-founded a nonprofit for lung cancer, for which she received a Bay Area Jefferson Award. She has also been an adjunct professor in digital marketing and social media at UC Berkeley and SFSU, and has authored Taking Your Brand from the Bench to the Playing Field. She’s passionate about digital media, travel, wine, cooking, and makes a mean chocolate chip cookie.?