Natalia has spent the better part of the last 20 years helping organizations maximize their market potential. Most recently, Natalia served as VP of Brand Management at Group, a leading web technology company, where she led the re-launch of the brand and the expansion of acquisition marketing programs. Before, she spent seven years as the VP of Product at Cision, a leading global provider of earned media management software and insights, where she was responsible for the strategy, delivery and launch of their global Communications Cloud platform.