Data-driven email content & trends
Do you have the email data you need to help your campaigns shine? Email marketers are under more pressure than ever to deliver demand – especially in the retail space. Combine all this good data + our industry expertise + your killer campaigns, and you can rest assured that your holiday programs are on the right track this year.
One of the questions we regularly receive about our Permissioned Email Panel is how accurate it is in terms of forecasting inbox rates. Historically, this has been a difficult question to answer with any …
Email Volume, Engagement and Inbox Rates Since March 2020 It’s been a while since we’ve provided an update on email benchmark trends in light of the pandemic and the ever-evolving situation that has …
Now well-entrenched and highly anticipated, this year’s Prime Day event was Amazon’s seventh. Amazon’s more than 120 million Prime members guarantee the event’s high visibility and reach. Prime …
As the world’s largest email sender with the largest analytics footprint, we believe that no single data source can provide a full picture of your email performance. At SparkPost, we’re proud to tout eight different sources that give our customers a holistic view of their email strategy.
Check out this infographic and accompanying blog post to help you understand these intelligent, diverse, and comprehensive sources.
Email professionals dealt with unique challenges in 2021 that will no doubt have lasting effects on the email industry as well as marketing in general. Email in 2021, is a benchmark report that leaves no stone unturned.
Take a look back at trends, behaviors, and benchmarks that shaped the email industry. In addition to a deep analysis of emails trends around content, privacy, and engagement, we also surveyed top marketing leaders to produce this comprehensive report.