One of the questions we regularly receive about our Permissioned Email Panel is how accurate it is in terms of forecasting inbox rates. Historically, this has been a difficult question to answer with any …
SparkPost’s 8 Email Data Sources
As the world’s largest email sender with the largest analytics footprint, we believe that no single data source can provide a full picture of your email performance. At SparkPost, we’re proud to tout eight different sources that give our customers a holistic view of their email strategy.
Check out this infographic and accompanying blog post to help you understand these intelligent, diverse, and comprehensive sources.
Email in 2021
Email professionals dealt with unique challenges in 2021 that will no doubt have lasting effects on the email industry as well as marketing in general. Email in 2021, is a benchmark report that leaves no stone unturned.
Take a look back at trends, behaviors, and benchmarks that shaped the email industry. In addition to a deep analysis of emails trends around content, privacy, and engagement, we also surveyed top marketing leaders to produce this comprehensive report.