Understand if your product emails are working

When SaaS product emails like onboarding prompts, activity alerts, password resets, invoices and shipping notifications, aren’t effective, your users may churn. Simply sending emails isn’t enough—knowing how users interact with them is critical to improving their performance.

Product Emails in the User Lifecycle

Take the guesswork out of email analytics

An email’s journey has just begun when it’s been sent by your app, but most product teams don’t have visibility into what happens next. Data about something so critical to your product’s success shouldn’t be left to chance.

The world’s most demanding senders rely on SparkPost to deliver billions of emails every day. That’s more than 25% of the world’s non-spam email.

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Get actionable data about your app’s emails

Track more than 35 real-time metrics of message performance and customer engagement with product emails. From bounces, opens, and clicks to injections, renders, and latency, every aspect of message generation and delivery is measured.

Visualize your app’s email performance

Whether you want a quick overview or need sophisticated filtered views, SparkPost’s analytics dashboard makes easy work of interactive queries of email metrics. Drill down by recipient, campaign, template, and more.

Capture real-time data streams

Use webhooks (HTTP callbacks) to push inbound and outbound email activity to your app in real time. Trigger events when an email is opened, clicked-through, or bounced. Capture detailed message streams for data warehousing and analysis.

Learn More about Email Analytics

Develop your email expertise and master best practices with these practical resources.

The Growth Marketer’s Guide to Email Metrics

Learn key email metrics used by growth marketers and technical ops—and the industry-standard benchmarks for engagement, deliverability, and performance.

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Reporting and Analytics Support

Learn how to use SparkPost’s tools to report on the more than 35 different metrics about the entire lifecycle of your email transmissions.

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Digging into Email Metrics

In this blog post, SparkPost’s product manager gives hands-on advice for making the most of our reporting and email analytics features.

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