Email is an undisputed champ for generating a high ROI. But it’s not a black box—it’s rich with detailed email metrics that are critical for understanding and managing performance. In this guide, …
Take the guesswork out of email analytics
An email’s journey has just begun when it’s been sent by your app, but most product teams don’t have visibility into what happens next. Data about something so critical to your product’s success shouldn’t be left to chance.
Effective email marketing that converts centers on delivering the right message to the right person at the right time. How do you know when that is? Use tools to segment your market and map it to particular steps in the purchase journey. Log relevant events in the email life cycle and monitor the performance of new targeted emails with metrics in your SparkPost analytics. SparkPost relies on an extensive data network of eight separate sources to promote well-informed decision-making about who needs what email when.
The world’s most demanding senders rely on SparkPost to deliver billions of emails every day. That’s more than 37% of the world’s business email.