Email Analytics with Impact

Measure and improve email performance with real-time data

Understand if your product emails are working

Users visit your business for various reasons, and your emails need to respond to each one. Deliverability is only part of the equation because simply sending emails isn’t enough—knowing how users interact with them is critical to improving their performance.

When SaaS product emails like onboarding prompts, activity alerts, password resets, invoices and shipping notifications aren’t effective, your users may churn.

Our email analytics software delivers concrete, actionable information to take your email to the next level, but how do you know which metrics to evaluate?

Product Emails in the User Lifecycle

Take an operational approach and review deliverability to ensure those communications reach your customers’ or leads’ inboxes. Then look through your marketing lens and examine the users’ engagement with opens and click-throughs to see who is opening your emails. Analyze the precise metrics you need to determine if your message is helping your customer or lead make a decision or solve an issue.

Armed with this information, you’ll be in a better position to make adjustments that create a positive impact right away.

Take the guesswork out of email analytics

An email’s journey has just begun when it’s been sent by your app, but most product teams don’t have visibility into what happens next. Data about something so critical to your product’s success shouldn’t be left to chance.

Effective email marketing that converts centers on delivering the right message to the right person at the right time. How do you know when that is? Use tools to segment your market and map it to particular steps in the purchase journey. Log relevant events in the email life cycle and monitor the performance of new targeted emails with metrics in your SparkPost analytics. SparkPost relies on an extensive data network of eight separate sources to promote well-informed decision-making about who needs what email when.

The world’s most demanding senders rely on SparkPost to deliver billions of emails every day. That’s more than 37% of the world’s business email.

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Get actionable data about your app’s emails

Track more than 35 real-time metrics of message performance and customer engagement with product emails. From bounces, opens, and clicks to injections, renders, and latency, every aspect of message generation and delivery is measured.

Visualize your app’s email performance

Whether you want a quick overview or need sophisticated filtered views, SparkPost’s analytics dashboard makes easy work of interactive queries of email metrics. Drill down by recipient, campaign, template, and more.

Capture real-time data streams

Use webhooks (HTTP callbacks) to push inbound and outbound email activity to your app in real time. Trigger events when an email is opened, clicked-through, or bounced. Capture detailed message streams for data warehousing and analysis.

Learn More about Email Analytics

Develop your email expertise and master best practices with these practical resources.

Drive growth with transactional email

Read the 2018 Transactional Email Benchmark Report to learn from data-driven benchmarks and best practices how to improve user engagement, conversion, and growth through transactional email.