- API & Integration
- SparkPost vs SendGrid
- Learn More
- Volume Pricing
Choose your sending volume and get up and running in minutes.
- Add-on Plans
Combine with any volume tier for a custom tailored plan.
- Get Started for Free
From start-up to enterprise, we deliver customer success.
Expand your service with add-on, solution and integration partners.
- User Community Slack Channel
- Help & Docs
- Deliverability Guide
- Case Studies
- Email Explained
- White Papers & Guides
- Webinars & Videos
Sender Reputation and Email Deliverability
What Email Senders Need to Know about Sender Reputation
Understanding Sender Reputation
Sender reputation and its affect on email deliverability can sometimes feel like unknowable black magic. But with a little knowledge, it’s not as mysterious as it might seem, and email senders who follow best practices should have little trouble developing a great sender reputation. SparkPost’s team of email pros has put together this guide to help you with what you need to know.
Key rules for sender reputation
The fundamental factors that shape sender reputation include:
- Opt-ins are most important
- If people do not want your mail, your reputation suffers
- Receivers and metrics are judge and jury when it comes to getting delivered to the inbox
- You can not transfer your reputation from your previously used IP address
- Domain reputation can follow you, however. ISPs like Gmail use the reputation of the domain coupled with the reputation of the IP address. A careful warm-up process is critical.
- Reputation is empirical. ISPs trust metrics from their users and what they observe—no brand, big or small, will get special treatment over any other.
- B2B senders must follow the same warm-up process as B2C senders, especially because an increasing number of business domains are now hosted by mailbox providers like Yahoo, Outlook, Gmail, AOL, etc.
More Essential Email Resources
Develop your email industry expertise and master best practices with SparkPost’s email resources.
The Big Rewards of Email Deliverability
Learn how third-party data shows the deliverability difference between SparkPost and also-ran cloud service providers yields hard, bottom-line benefits.read more
Start sending email in minutes!
The world’s most powerful email delivery solution is now yours in a developer-friendly, quick to set up cloud service. Open a SparkPost account today and get started for free.SparkPost © 2017 All Rights Reserved