Email Reengagement

January 10, 2019
Email reengagement is a type of email campaign in which senders systematically reach out to subscribers who have not recently interacted with email messages. The goal is to explicitly reconfirm a recipient’s interest in receiving messages from the sender. Recipient engagement with email is a critical factor for any successful email program. Reengagement campaigns can…
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Content Refresh

January 9, 2019
Imagine this: At first, your marketing list was very engaged with your emails. However, as time went on, you noticed your open & click rates slowly falling, unsubscribes rising, and even a couple of complaints here and there. What happened? Even the most relevant audience will get fatigued eventually. If you notice that your list…
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