Imagine this: At first, your marketing list was very engaged with your emails. However, as time went on, you noticed your open & click rates slowly falling, unsubscribes rising, and even a couple of complaints here and there. What happened?
Even the most relevant audience will get fatigued eventually. If you notice that your list has fallen from “engaged” to “semi-engaged”, then you may need to shake things up with your content to get your audience excited again. We call this a “content refresh.”
There are lots of ways to refresh your content, without changing it completely; You certainly don’t want to go too far the other way, and send completely unexpected content that your audience does not want!
Here are some ideas:
- Redesign your templates (make sure they’re mobile friendly!) We’ve got some template design tips to get you started.
- Try different subject lines.
- Segment your audience differently