SparkPost Signals is an analytics suite that helps you improve email performance by diagnosing health issues before they impact your business. It analyzes your email sending and benchmark data from across our industry-leading email network to provide data-driven, predictive, and actionable insights that help you increase open rates, prevent blacklisting, and boost inbox placement. #…

You can expect a quarter of your subscribers disengage each year. Therefore it is key that you work to keep your subscribers engaged and attract new people. Here are some ways to accomplish a healthy list of subscribers. Keep those on your list engaged. Provide quality content. Create a list hygiene process. Set up a…

While it's important to grow your email list, it is equally important to ensure you're only acquiring truly interested subscribers. If you have a huge list but hardly anyone engages with your emails or people complain, then your reputation will be damaged, lowering your ability to deliver to the inbox therefore affecting your ROI with…

Mailbox providers now focus primarily on engagement and read rates when assigning reputation to an IP or sending domain. This is a shift from the older model in which negative signals like complaint/hard bounce rates were used to measure reputation. In short, engagement is what matters - are recipients opening, reading, and clicking on your…

You might often hear the advice, “clean your list” or “improve your list hygiene” or “tighten your engagement window” – but what does this mean? List hygiene refers to how proactive you are about removing unengaged recipients, before they unsubscribe or complain. The best email senders have a process for removing subscribers that do not…

A great way to build relationships with new subscribers is with a Welcome Campaign – a series of messages sent to brand new subscribers over the week following their initial sign up. Welcome emails tend to have higher open rates than other types of emails on average, and they are the first opportunity you have…

It’s important to give your subscribers a way to tell you what they want or you risk losing them. An email preference center provides an easy way for your subscribers to manage their own subscription rules rather than you guessing. Giving them the ability to control what they receive and/or when they receive it is…

To maximize your inbox placement rates, you’ll need to maintain a high quality list. Using poor quality lists will harm your reputation with mailbox providers, reducing your delivery rates. But what exactly does “quality” mean when we’re talking about an email list? It all comes down to if the list is permission-based in the first…

Every email marketer should segment their list to establish and nurture a good reputation in the eyes of the mailbox provider! Segmentation can be used both to divide up your list into targeted interest groups, as well as to segment non-engaged subscribers out of your normal sending list. First, segmenting your list by interest is…