SparkPost Competitive Tracker for Salesforce Marketing Cloud

Competitive Tracker is the only competitive email marketing intelligence solution that actively tracks millions of domains across 200,000 brands in 100+ industries.

Ever wondered what’s working for your competition? How often are they communicating with your target audience? What types of offers do they use to win back subscribers? With Competitive Tracker, you can do research on your competitors at the company, brand, or sending domain level. You even have the option to do direct brand-to-brand comparisons over time, making what would be an arduous task a breeze.

competitive Email Intelligence

Know Beat Your Competition

Understand how you stack up against your competition. Competitive Tracker for Salesforce Marketing Cloud provides you with all sorts of insights on segmentation strategies, campaign deliverability, engagement results, overlap with competing brands, and your standing in the industry.


Key Capabilities

Journey Mapping

Gain insights into 5 different consumer journeys to see how competitors structure their campaigns and how they perform.

Brand Compare

Benchmark your audience, activity, and best/worst performance against other brands’ email campaigns.

Quickly filer through billions (with a B) of emails to find actionable insights you can leverage in your next campaign.

Brand Tracker

Easily assess a competitor in a single view to see domain performance and the campaigns that drive in high engagement.

Overlap Analysis

Monitor competitor campaign performance and develop strategies to boost your own engagement.

Scheduled Reports

Heaps of competitive data can be delivered right to you on a schedule that works for you and your team.

Email Data & INtelligence

The Most Comprehensive Email Data Footprint

Our exclusive consumer panel data means access to competitive email insights that you can’t get anywhere else. Competitive Tracker is the only analytics product that aggregates data on actual consumer behavior, licensed mailbox placement data, highly evolved email AI emulations and traditional seeds.

Learn from the Experts

7 Key Competitive Email Insights

Great, you have a lot of data about your competitors’ email campaigns – now what? We distill the 7 key insights that turn data into intelligence and winning email strategies.

SparkPost Data Sources Explained

SparkPost is not only the world’s largest email sender – we also have the largest email data footprint in the world. Learn more about the depth and diversity of our data.

Unlocking Competitive Intel

Learn how to leverage the power of analytics and competitive intelligence to uncover opportunities to gain an edge on competition and capture subscriber attention

Experts, Here for You

SparkPost has a team of experts ready to guide you at every stage of your email program. It’s no wonder we’re trusted by the most sophisticated senders to elevate their email.