SparkPost Competitive Tracker for Salesforce Marketing Cloud
Competitive Tracker is the only competitive email marketing intelligence solution that actively tracks millions of domains across 200,000 brands in 100+ industries.
Ever wondered what’s working for your competition? How often are they communicating with your target audience? What types of offers do they use to win back subscribers? With Competitive Tracker, you can do research on your competitors at the company, brand, or sending domain level. You even have the option to do direct brand-to-brand comparisons over time, making what would be an arduous task a breeze.

competitive Email Intelligence
Know Beat Your Competition
Understand how you stack up against your competition. Competitive Tracker for Salesforce Marketing Cloud provides you with all sorts of insights on segmentation strategies, campaign deliverability, engagement results, overlap with competing brands, and your standing in the industry.
Key Capabilities
Journey Mapping
Gain insights into 5 different consumer journeys to see how competitors structure their campaigns and how they perform.
Brand Compare
Benchmark your audience, activity, and best/worst performance against other brands’ email campaigns.
Advanced Search
Quickly filer through billions (with a B) of emails to find actionable insights you can leverage in your next campaign.
Brand Tracker
Easily assess a competitor in a single view to see domain performance and the campaigns that drive in high engagement.
Overlap Analysis
Monitor competitor campaign performance and develop strategies to boost your own engagement.
Scheduled Reports
Heaps of competitive data can be delivered right to you on a schedule that works for you and your team.
That Brand Compare feature is the greatest thing since sliced bread. This is the first time I’ve had an opportunity to use it for a client project and it is Fantastic!
Salesforce
This platform is wonderful. I love the competitive tracker tool, and being able to monitor ISP’s individually. This tool enabled us to detect our pain points with our email sends, so we could make changes for improvement. It gives you visual insight into competitors, DNS records, email performance, subject line analysis and more.
Advance America

Email Data & INtelligence
The Most Comprehensive Email Data Footprint
Our exclusive consumer panel data means access to competitive email insights that you can’t get anywhere else. Competitive Tracker is the only analytics product that aggregates data on actual consumer behavior, licensed mailbox placement data, highly evolved email AI emulations and traditional seeds.
Learn from the Experts
7 Key Competitive Email Insights
Great, you have a lot of data about your competitors’ email campaigns – now what? We distill the 7 key insights that turn data into intelligence and winning email strategies.
SparkPost Data Sources Explained
SparkPost is not only the world’s largest email sender – we also have the largest email data footprint in the world. Learn more about the depth and diversity of our data.
Unlocking Competitive Intel
Learn how to leverage the power of analytics and competitive intelligence to uncover opportunities to gain an edge on competition and capture subscriber attention
Experts, Here for You
SparkPost has a team of experts ready to guide you at every stage of your email program. It’s no wonder we’re trusted by the most sophisticated senders to elevate their email.
