Building Trust and Responsiveness with eNotifications
Years in Business
Fortune 500 Rank
Improving Customer Experience with Unified Messaging and Notifications
The Guardian Life Insurance Company of America is over 150 years old and one of the largest mutual life insurance companies in the United States. A key to its long-term success has been keeping its clients’ needs central to all aspects of its business practices. So, when the company began to implement e-delivery of customer communications and transactional notices, reinforcing this strong commitment to its policyholders with a reliable user experience was a paramount consideration.
Delivering a Seamless Experience
After evaluating e-delivery options, Guardian Life selected SparkPost, citing its superb delivery to the inbox, ability to generate individually personalized messages in real-time, and seamless integration with Exstream.
The deep messaging capabilities of SparkPost’s infrastructure provided enormous flexibility in sending choices, with policy-driven traffic shaping, throttling, and batch delivery. This flexibility enables Guardian to control the flow of transactional notifications for maximum deliverability and to meet the needs of various business processes.
The performance of Guardian Life’s eNotification application has helped to ensure that transactional notifications are a reliable part of its customer-facing business processes. The application reinforces the high expectations and trust Guardian Life’s customers have for the company and its brand.
Security and Privacy
Privacy and security are paramount in all we do. We integrate data protection into the design and implementation of all of our products.