Join our Breakfast Club today!

The Breakfast Club is a hub for the world of email. It offers an engaging and highly interactive setup, where professionals from a plethora of markets and industry sectors will:

  • Participate in lively roundtable discussions
  • Share their experiences, challenges and accomplishments with their peers
  • Be inspired by success stories and innovations
  • Build and expand their professional network
  • Challenge and be challenged

Participation in any of our Breakfast Club meetings is free of charge and by invitation only. If you would like to attend one of the upcoming events, register below.

Reinventing the Wheel

Did you know that the wheel was invented as early as 3500 B.C. in Mesopotamia? Or that the magnetic compass was invented in 1120 B.C.; and the world’s first computer, the mechanism of Antikythera, was designed and constructed in around 87 B.C.?

Some great things happened B.C.; disruptive ideas were born, brand new plans were formed and perceptions were challenged, leading to groundbreaking innovations. And that’s the main motivation behind our new EMEA Breakfast Club.

Who doesn’t want to do things in a better, faster and more cost-effective fashion? We believe in human ingenuity, fueled by open discussion, driven by brainstorming and advanced by modern technology. We believe that, by exchanging ideas and encouraging candid feedback, we can all learn, build our skills and discover ways to improve business.

Have you developed a new process that optimises email delivery? Are you looking for ideas to enhance customer service? The Breakfast Club is the place to celebrate your successes, share your concerns, face your fears and get inspired.

The truth is, we don’t have to reinvent the wheel. Unless we want to!

Can’t join us? You can follow along online with the hashtag #SPbreakfastclub

Agenda | Thursday, 11 October, 9:00 am | London

9:00 Breakfast and networking, open discussion
A breakfast buffet will be available, so you can help yourself while you “meet and greet” with other professionals. If you have any food allergies or specific dietary requirements, please inform us when registering for this event and we will do our best to accommodate your needs.

 Shared success
Someone out there has done it, and they are willing to explain how and answer your questions. Listen to real-life success stories straight from the horse’s mouth, and visualise ways to advance your operations.

 Technology updates
What’s new in the world of email? One of the SparkPost experts will deliver the good news and present the latest improvements that can make your day!

 Roundtable discussion, specific topic(s)
What’s your biggest concern, when it comes to email? Two heads are better than one, so exchange your views and opinions with like-minded people, learn from their experience and discover the similarities and differences in your organisation.

  End of meeting
Don’t forget to collect your little present before leaving! We really value your feedback; an evaluation form will be sent to you by email. See you soon at one of the upcoming SparkPost events!


The Breakfast Club roundtables are the place where you can delve into discussions, ask questions and debate on things that matter to you.

We welcome your suggestions on discussion topics. Submit your feedback here.

Upcoming Events

The Breakfast Club will meet on the following days:

  • Thursday, 11th of October 2018, London (Paddington)
  • Thursday, 8th of November 2018, London (venue TBC)

Are you interested in joining the Breakfast Club but cannot travel? Submit a request for having one of the upcoming meetings in your city!

Frequently Asked Questions

Who attends?

We invite senior professionals that have an active role in their organisation’s success and growth. A typical Breakfast Club meeting will include managing directors, marketing managers, head of CRM & Growth, business development anc commercial directors, and senior customer experience executives.

How do I submit a topic?

We welcome your suggestions on topics, presentations and things that you’d like to discuss. Submit your feedback here.

What is the attire?

The Breakfast Club meetings promote a casual and cozy setting, where everyone can feel welcomed. The usual attire is business casual.

How do you pick your speakers?

We approach professionals that we know they’ve achieved significant improvements and have a good story to share. That said, the Breakfast Club meetings are mainly roundtable discussions; all participants are asked to contribute their experience and share their stories.

What if I have an access or dietary restriction?

We ensure that all meeting areas and facilities are fully accessible.

We aspire to provide an impeccable experience to all attendees. Please inform us of any specific dietary or other requirements prior to the event you plan to attend.

Do I need to bring anything?

Only your brilliant ideas, good practice and examples of things that make a difference in email marketing, customer engagement and customer relationship management.