Timing is everything! How would you like to draft an email now and schedule it to send out at an ideal time for your business? Some industries vary on the times customers most likely will read email. It is important to meet your customers where they are in the correct time day to view your emails. Being at the top of the inbox is a great place for visibility.
Getting at the top of the inbox is pretty tricky. There are many theories on the prime time to send out an email. Tuesday, Wednesday, Thursday. Mid-week, Mid-day. 8am-10am. Take your pick. You can take advantage of these theories without stopping what you are doing to send an email at that exact time. Schedule the emails to go out any time of the day you would like.
Now let’s get these emails scheduled! Using the Rest API format of sending email, you can send emails at a scheduled time in the day. Use the options.start_time attribute to delay generation of messages. Also, keep in mind Daylight savings time. This can sometimes trip up with your plans!
Let’s take a closer look at Daylight savings time. If you want your email to go out at 10AM in the Eastern Time zone and you are in the time period for Daylight Savings time (the practice of advancing clocks during summer months by one hour so that in the evening hours daylight is experienced later, while sacrificing normal sunrise times). You will want to plan to set your start_time attribute with a -4:00 as oppose to a -5:00 for standard time. The key is to set the offset to match the offset for your planned send time zone, considering Daylight savings time. I would recommend testing your time zone setting to make sure you are correct.
Ultimately, it’s about sending out emails when you feel is the best time without being tied to your computer. Get in the top of the inbox for your customers! Whether that is early morning, late at night or Saturday afternoon. Trial different times and see what is best for your customers. Happy schedule sending!